In its centenary year, Panasonic chose to announce at CES 2018, held in Las Vegas that they have invested in a diversity of domains, including electric cars, voice assistant integrations and developments in the much-loved lifestyle appliances that have made Panasonic a household name. Panasonic South Africa's marketing managing director, Hidetoshi Kaneko believes that these investments align with Panasonic's quest to make daily life a better experience for people across the globe. "We are proud to expand our repertoire to include next-generation technology to create a better life and a better world for our consumers."
Panasonic also showcased some of its latest products, one of which they're held in great respect for. Since the dawn of the flat screen TV, Panasonic have been in the forefront of technology and quality in this industry. Their units were quite sort after since the value in their products were so great and reliability was second to none. The prices on their products were slightly steeper to competitors but it wouldn't take the consumer long to figure out why this is the case with some light research. With 4K OLED TV's now being the industry lead, Panasonic showcased its FZ950 and FZ800 series, featuring the HCX video processor and supporting HDR10+ dynamic metadata technology, as well as four new Ultra HD Blu-Ray players to maximise the leisure of any living room. Panasonic's high-end audio line, Technics, has unveiled the specs for its most premium turntable ever, which is bound to please vinyl lovers both young and old.
Other notable products that were launched are their new line of 4K camcorders and the Lumix still camera range. CES 2018 proved to be the perfect introduction to Panasonic's future vision which will pave the way for the next 100 years and promises to be just the beginning for the appliance giant in the realm of technology and innovation.