This week I spent some time with Audi South Africa getting to know their updated Q7 and Q8 line-up, while some brands have a life-cycle update just once before changing the shape, Audi work a bit differently, having multiple, many might see this as a cheap cop-out from changing the design but others might see this as an improvement of something that already works. I'll admit, I always love seeing new designs but the changes that Audi bring to the party in most of their updates do get me excited and as I found out at the launch this week, the Q7 and Q8 line-up now comes with some really cool stuff that warrants excitement over.
The Q7 was the first SUV to be launched by the brand, while they did offer all-road crossover vehicles, there was a need for them to compete in the segment with something of their own. The first generation did rather well and with Audi's Quattro technology which was adapted from their cars, it was an almost no brainer that it would pair nicely in something larger. As the generations moved on for the Q7, so did the evolution of the SUV segment, with the introduction of smaller to medium variants but the Q7 always remained the benchmark with advancements on it being passed down to the rest of the SUV line-up.
Attending the launch helped me get a better insight into what Audi have done and to experience it for myself. The line-up has changed a bit with the Q7 offered in only a petrol engine but the Q8 having both a diesel and petrol option, moving over to the sporty SQ7 and SQ8, they both share the same 4.0L V8 turbo petrol engine and the range topping RS Q8 has that throaty 4.0L V8 as well but has been tuned to the max. All engines come with mild hybrid technology to help with the fuel economy and the V8's when cruising around town will automatically switch off 4 cylinders when it feels it doesn't need all 8 to work. The cars apart from the RS version are available in two trims, that being Platinum and Black Edition with a range of new colours and textures to personalize your car, to your taste. There are some pricey exclusive options like certain paints which can go up-to R140,000!
The tech in the car continues to amaze me, starting off with the matrix LED headlights which now allows you to customise the daytime running lights, which you can choose from 5-different options. They even added a cool light show as a party trick to make the car even cooler but also demonstrate the technology. Audi's MMI interface has gotten some slight tweaks to make things easy, and has the option to add favourite destinations for your GPS. Bang & Olefson 3D Premium sound is standard on both trim lines. The are some other cool party tricks with these cars, like the Remote park assist plus, which is done via the Audi mobile app, which allows the driver to park a car in a tight parking spot without being in the car. Simply scan the parking area for a suitable spot, hop off, stand in close proximity to the car and it will park itself, this feature also allows the car to come out of the said parking spot itself.
Having listened to what is new, it was time to get behind the wheel, first up was the range topping RS Q8, which currently holds the record for the fastest SUV to go around the Nurburgring in its class. That is a massive achievement and it has Audi's most powerful combustion engine made to date to thank for that. The 4.0L TFSI V8 produces 471kW and 850Nm of torque, just mind blowing numbers and all of that is in this SUV. 0-100km/h takes just 3.6 seconds, and this was tested quite a few times as we did launch the car multiple times on our test drive. It was just too much fun. While the car is big and heavy, what I appreciated was the agile nature of the steering, this is thanks to the rear wheel steering which cuts down the turning circle by 1 meter. The large tyre adorned by those standard 23" rims clung onto the tar as I navigated my way down Franschhoek pass with the valley waking up to the sounds of that roaring V8, it's like a symphony to any petrol head but I think what caught most of the onlookers by surprise, is that they heard it first and then when they saw it, they didn't expect it to be an SUV hurtling down the pass.
After stepping out of the RS Q8 driver seat, which was not easy, but I needed to eat dinner any make small talk with the rest of the people before getting some shut eye for the next day. Having experienced the full power of that V8, it was time to sample a toned down version of it in the SQ7. The more family orientated SUV now comes standard with 7-seats which fold down flat to give you a big luggage hold. The new grill in the black edition really gives this car a menacing look, and will intimidate anyone during a school run. The growl of the V8 sounded more aggressive in this one that the RS Q8 for some reason and even with the launch control, it was a lot more violent but in a good way. It certainly isn't an ordinary soccer moms van, that is for sure! While cruising on the freeway, I could feel the mild-hybrid tech in action as well as the car switching off those extra cylinders and when the need arised, livening them up again to propel us into warp speed.
Overall, what I've seen from Audi during these two days has been extremely impressive and looking forward to getting some on slightly longer testing to see how they cope with the day-to-day activities.
Pricing for the range is as follows:
Audi Q7 and SQ7:
- Q7 55 (3.0L Petrol) TSFI Quattro Platinum Edition - R1,958,000
- Q7 55 (3.0L Petrol) TFSI Quattro Black Edition - R1,987,900
- SQ7 55 (4.0L Petrol) TSFI Quattro - R2,540,500
- SQ7 55 (4.0L Petrol) TFSI Quattro Black Edition - R2,574,500
- Q8 45 TDI Platinum Edition - R1,968,700
- Q8 45 TDI Black Edition - R2,011,700
- Q8 55 TFSI Platinum Edition - R2,015,400
- Q8 55 TFSI Black Edition - R2,058,400
- SQ8 TFSI Quattro - R2,640,500
- SQ8 TFSI Black Edition - R2,675,500
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