For days, South Africans have been captivated by the cryptic #WHATSYOURPOWERMOVE campaign, which has taken over digital billboards, shopping malls, building facades, and social media feeds. From silent public demonstrations in Durban, Cape Town, and Johannesburg to over 110 influencers fueling the mystery online, the country was left guessing: was this a new political movement, a disruptive tech solution, or something entirely unexpected?
Today, Chery South Africa lifted the veil, revealing that the intrigue was all leading to the highly anticipated launch of its new hybrid vehicle range—and in true Chery style, the reveal was anything but ordinary.
Hosted at Montecasino in Johannesburg, in South Africa, the event surprised VIP and media guests who believed they were attending a corporate update. Instead, they became part of a bold Chery Super Hybrid (CSH) reveal designed to make an impact.
Building curiosity, sparking conversation
The campaign employed disruptive and unconventional tactics to generate anticipation, sharing minimal information in advance. Through a mix of guerrilla marketing and surprise public activations across multiple platforms and locations, Chery garnered widespread attention to a pivotal moment: the next stage of its electrified journey in South Africa.
This move comes at a pivotal time, with demand for hybrid vehicles growing rapidly, thanks to heightened interest in fuel efficiency and lower emissions.
What sets CSH apart:
Chery’s new super hybrid offerings combine cutting-edge electric technology with a powerful powertrain, delivering exceptional performance, adaptability, and efficiency.
Introducing Chery Super Hybrid:*
A turbocharged petrol engine with dual electric motors
A powerful 1.5-litre turbocharged engine works seamlessly with two electric motors, enabling all-electric driving in the city and a hybrid or petrol-only experience on longer journeys.
Dedicated Hybrid Transmission
Chery’s advanced hybrid system features a one- or three-speed Dedicated Hybrid Transmission (DHT) with an outstanding efficiency rate of over 97.6%.
Seven drive modes and eleven-speed ratios
From stop-and-go traffic to long-haul cruising, the hybrid system in the Chery Tiggo 9 PHEV adapts instantly to the driver’s needs.
World-class thermal efficiency
With an engine thermal efficiency of 44.5%—one of the highest globally—Chery hybrids waste less fuel and emit less CO2.
Superb range and economy
The electric-only range of up to 90 km is ideal for daily urban commutes, with a combined driving range of up to 1200 km (depending on conditions and specific models). Fuel consumption is as low as 1.55 L/100 km on a full charge The standout Tiggo 9 PHEV boasts an even more impressive combined range of 140000 km from a full tank and a fully charged battery, while returning just 4.5 L/100 km.
Fast charging
Super-fast charging enables an 80% recharge in just 18 minutes, ensuring minimal downtime.
“With the introduction of our new Chery Super Hybrid range, we’re not just expanding our product line-up. We’re making electrified mobility more accessible to more South Africans,” commented Verene Petersen, National Brand and Marketing Manager for Chery South Africa. “Our new CSH range reflects Chery’s focus on smart, attainable technology and gives drivers even more choice as they look for new ways to lower running costs without compromising on comfort or power.”
A milestone for Chery South Africa
Since entering the local market, Chery South Africa has steadily grown into one of the country’s top six best-selling passenger car brands. Following a record-breaking 2024, the launch of the new CSH line-up marks a significant step in Chery’s electrification strategy.
The new Chery Super Hybrid line-up will be available at dealerships across South Africa from 23 July 2025. For more information, visit www.chery.co.za/.
No comments:
Post a Comment