Bucket Tech: Samsung Galaxy A for Awesome!

Awesome is for Everyone with Samsung’s latest Galaxy A 55 5G and Galaxy A35 5G featuring the brand’s next generation of awesome, multi-faceted, talented Amapiano artist and dance sensation, Kamo Mphela. At an exclusive media event held in Johannesburg, the unveiling of the new campaign marked a pivotal moment in the ongoing evolution of the Galaxy A Series portfolio as South Africa's rap titan, Cassper Nyovest passed on the baton to Mphela. Additionally, the campaign introduces Youngsta CPT, Cape Town's hip-hop artist, lyricist and songwriter to add his own flair to the mix. A true testament to the power of innovation and entertainment coming together in perfect harmony.

“This campaign encapsulates a moment we’ve already passed while also looking into the future. Cassper Nyovest has been a great partner not only to Samsung, but to the Galaxy A Series as he hands the baton to the next generation of awesome,” says Kgomotso Mosiane, Marketing Lead for Mobile eXperience at Samsung Electronics South Africa.

She went on to add: “This new generation of awesome is about switching gears, changing things up with the campaign boldly merging the spirit of Amapiano with the lead campaign brand ambassador, Kamo Mphela and Hip Hop with Youngsta CPT to bring the exciting message of the awesome for everyone”.

Building on the success and cultural impact of past campaigns with Cassper Nyovest, Awesome Is for Everyone campaign is all about celebrating the spirit of awesome innovation and invites everyone to engage on their own awesome terms: with irony and irreverent fun.

Continues Mosiane: “As a brand, we believe Kamo Mphela brings with her a unique blend of talent, energy, authenticity, and influence, perfectly aligning with the aspirations and preferences of today's youth. By leveraging her platform, voice and reach, we aim to deepen connections with Gen Z creators, tapping into their passions and desires to co-create experiences that resonate on a personal level.”

Samsung constantly strives to be at the leading edge of technology and anticipation for new product launches. The 360-campaign will come to life across every consumer touch point, including multiple creative TV, digital and OOH spots that unveil the timeless world, where Awesome Never Stops with the latest Samsung Galaxy A55 5G and A35 5G as the newest superheroes of the much-loved series.

This latest commercial, directed by South-African award winning Director Keitumetse Qhali (aka Director Kit in the industry), doesn’t just showcase the Galaxy A Series' awesome features, but demonstrate how Samsung creates an emotional connection with South Africans. The TVC narrates the journey of individuals who embrace the power of technology to chase their dreams and express their true selves. A true celebration of creativity and innovation, mirrored in every aspect of the Galaxy A Series. By showcasing real-life stories, the brand aims to inspire the audience to believe in the extraordinary potential of their own journeys, all powered by Samsung's commitment to AWESOMENESS.

Central to the campaign, next to feature of all three stars, are the key features of the Galaxy A55 5G and A35 5G that are highlighted in the TVC including an edge-to-edge infinity screen with the triple-camera system, a super-steady mode for smooth video capture and, of course, a long-lasting battery life. Night Portrait mode ensures that capturing memories with friends and family is never dependent on the background of perfect lighting.

“The Galaxy A Series 2024 represents a massive leap in Samsung's pursuit for AWESOMENESS. With its ground-breaking features, it's more than just a series of smartphones; it's a gateway to a world of endless possibilities. From enhanced camera capabilities to seamless connectivity and immersive entertainment, every aspect of the Galaxy A55 5G and A35 5G is meticulously crafted to exceed expectations and elevate the user experience to new height,” says Mosiane.

The Samsung Galaxy A55 5G and A35 5G boast an array of awesome features tailored to meet the needs of today's dynamic users and content creators. Say goodbye to blurry, low-quality photos with the Galaxy A Series' 50MP camera, ensuring every shot is crisp, clear, and Instagram-ready. Experience cinematic scenes with stunning, true to life colours on the Super AMOLED Display and seamless filming, free from concerns about motion or instability with the UHD VDIS Adaptive VDIS 4K Stabilization. Not even a little rain could dampen your experience as the water resistance feature[1]. Embrace the night and unlock your creativity with Nightography mode. From exploring the city streets under the night sky to simply enjoying a night out with your friends, this feature allows you to capture stunning low-light photos with vibrant colours and great clarity.

To top it off, the Galaxy A Series' impressive two-day battery[2] life will ensure you can stay connected and entertained for longer without constantly charging it. Whether you're binge-watching your favourite shows, streaming music, or scrolling through your social media, the Galaxy A Series keeps up with your busy lifestyle.

Bucket Tech: Samsung Galaxy A55 5G & Galaxy A35 5G

Samsung Electronics Co., Ltd. has unveiled the Galaxy A55 5G and Galaxy A35 5G, two smartphones that demonstrate Samsung’s ongoing commitment to making the best of mobile innovations available to everyone. Both devices come with extensive security features such as Knox Vault, as well as new photography capabilities inspired by Galaxy’s flagship camera innovations and a stunning display that adjusts to users’ surroundings with Vision Booster.

“With the Galaxy A series, we are expanding our latest technologies to a wider audience so that more people can benefit from them,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are excited to open up even more possibilities on the Galaxy A series this year, including offering Samsung Knox Vault for the first time on this line-up. We’re proud to enable Galaxy A series users to safely and reliably enjoy outstanding mobile experiences.”

An Entertainment and Creativity Hub with Versatile Photography and Stunning Display

With enhanced Nightography, Galaxy A55 5G takes clearer and more vibrant photos even in poor lighting conditions. That means every night-time photo can reach epic new levels. Galaxy A55 5G’s advanced AI Image Signal Processing (ISP) produces stunning low-light images never seen before on Galaxy A series. 

It’s not just scenery that looks amazing. Night Portrait mode and 12-bit HDR video ensure the people in every image look great, so that capturing memories with friends and family is never dependent on the perfect lighting. Both Galaxy A55 5G and Galaxy A35 5G offer the incredible photography capabilities that Samsung Galaxy is renowned for. The Galaxy A55 5G has a triple-camera system that features a 50MP main camera, 5MP macro camera and a 12MP ultra-wide camera, all supplemented by a 32MP selfie camera. The Galaxy A35 5G’s triple camera includes a 50MP main camera, 8MP ultra-wide camera and a 5MP macro lens, with a 13MP front camera. Both camera systems feature optical image stabilisation (OIS) and video digital image stabilisation (VDIS) that keep photos and videos crisp even when filming on the go.

The new devices also continue the Galaxy A series’ tradition of making fun and immersive mobile experiences accessible to all. Users can enjoy watching the latest shows or browsing social media with Super AMOLED displays with 120Hz refresh rate, showing astonishing clarity in Full High Definition. They can also count on the 6.6-inch  screen on both the Galaxy A55 5G and Galaxy A35 5G looking clear and bright in a range of light conditions,  thanks to Vision Booster2.

In terms of build quality and durability, these latest additions to the much-loved A series simply hold their own. The Galaxy A55 5G and Galaxy A35 5G are built with Corning® Gorilla® Glass Victus®+, making them tougher and more damage-resistant. They both boast an IP67 rating, which means they are dust/water resistant and can withstand up to 1 metre of fresh water for up to 30 minutes. They also have dust and sand resistance, which reinforces their strength and ability to perform under tough conditions. 

The Galaxy A55 5G further makes its case with its massive storage capacity of 8GB RAM and 256GB Internal Storage to help you save all your photos and videos with space to spare for all your apps and other important data and files.

Democratising Samsung’s Most Powerful Security Innovations to Intelligently Protect More Customers for Longer

This year, Samsung is bringing one of its most innovative flagship security features, Samsung Knox Vault, to Galaxy A series users for the very first time, including on the new Galaxy A55 5G and Galaxy A35 5G. A hardware-based and tamper-resistant security solution, Samsung Knox Vault offers comprehensive protection against both hardware and software attacks by constructing a secure execution environment that is physically isolated from the system’s main processor and memory. 

It can help protect the most critical data on a device, including lock screen credentials, such as PIN codes, passwords and patterns. Samsung Knox Vault also protects device encryption keys, encrypting users’ private data stored in the device. Only a user who has the correct lock screen credentials can access their data, even if the device is lost or stolen.

The Galaxy A55 5G and Galaxy A35 5G are also secured by Samsung Knox, Galaxy’s multi-layer security platform. Samsung Knox is a reliable security platform that is designed to safeguard critical information and protect against vulnerabilities with end-to-end secure hardware, real-time threat detection and collaborative protection, taking a holistic approach across the entire Galaxy ecosystem.

For even more ways to stay protected, the Galaxy A series offers Auto Blocker, an opt-in package of additional security measures. When switched on, Auto Blocker can block app installations from unauthorised sources, provide app security checks  to scan for potential malware and block potentially malicious commands and software installations to your device while connected by USB cable. 

New Galaxy A series users will also have access to Galaxy’s Security and Privacy Dashboard, making it easier than ever to see and control what is happening to their data and withdraw any permissions whenever they choose. They can also enjoy Private Sharing (part of Quick Share), which enables the secure and encrypted sharing of private files containing important personal or financial information. To ensure confidentiality, users can control the recipient’s access permissions and the file’s expiration date, while also choosing to limit screenshots or downloads.

The new Galaxy A series smartphones demonstrate Samsung’s commitment to ensure Galaxy devices remain secure and up-to-date for longer. With the Galaxy A55 5G and Galaxy A35 5G, users will continue to benefit from up to four generations of Android OS and One UI upgrades and five years of security updates - optimising the lifecycle of the devices by keeping them equipped with all the latest Galaxy and Android features.

Seamless Connection with the Ever-Expanding Samsung Galaxy Ecosystem

The Galaxy A55 5G and Galaxy A35 5G are fully compatible with the Galaxy ecosystem giving users a smooth and integrated experience across a range of Galaxy devices. Users can keep up with their fitness goals by connecting Galaxy Fit3 or Galaxy Watch6 to their Galaxy A series smartphone. And, thanks to Auto Switch, incoming calls will be automatically switched to connected Galaxy Buds FE for enhanced convenience. 

“These innovative new additions to the much-loved A series mean more options for our customers, both old and new. The Galaxy A55 5G and A35 5G offer great features and the latest in our mobile technologies. We are particularly thrilled that they have something for both loyal fans of the series and those looking to join the exciting Galaxy world,” said Justin Hume, Vice President of Mobile eXperience at Samsung South Africa.”

The Galaxy A55 5G and Galaxy A35 5G will be available online and at retailers from 1 April 2024. To find out more about the Samsung Galaxy A55 5G, Galaxy A35 5G and other Galaxy smartphones, please visit: Samsung Newsroom, Samsung Mobile Press and Samsung.com.