Friday, July 1, 2016

Puma BMW X-CAT-Disc

Starting today we're launching a new feature on the blog, under the label "STYLE", this will focus on some of the latest men casual fashion garments and footwear to hit the stores and what a great product we have for you today! Today we feature a new shoe from Puma, the company has been changing the game since 1948 and continues to do so with their great product range.

I'm a MASSIVE fan of the German clothing and footwear brand with all of my sneakers in my ever growing collection being Puma's. Not only are they're comfortable but for me I think they're leading the pack in terms of style, range and affordability. It's a big bonus that Puma's Motorsport range includes some of my favourite motoring brands, that is, BMW Motorsport, AMG Petronas and Ferrari. 

Today Puma launches their new ultra modern BMW X-CAT DISC inspired by the BMW Gina Light visionary concept. The shoe forms part of the DISC footwear franchise which is a futuristic looking but instead of laces or straps, the shoe has a disc system which when rotated, it pulls internal wires that tighten to adjust the fit. Puma says the reinvented DISC Technology provides ultimate comfort and a snug fit. It was originally launched in 1991 and since then has had vasts improvements which has made it lighter and smaller with only five parts. It is quicker to turn and the smoother internal wire system that wraps and secures the upper is faster to tighten. 

The shoe itself looks great, it's striking design and colour with a futuristic metallic silver which was designed in conjunction with Designworks, a BMW Group subsidiary. Puma developed special fabric which they applied over the metal chassis of the BMW Concept car Gina which main talking point was it's visionary light fabric skin. Through this collaboration, Designworks led the design process for ultramodern Puma X-CAR concept show inspired from the revolutionary concept car with seamless material outer shell. 

The outer of the shoe features a silver stretch fabric, resembling the metallic material used on the car and modified for footwear use. Finishing touches to the show include a laser cut upper across the front of the shoe, inspired by the gill like texture that appears on the car when its doors open. Puma's iconic formstripe runs on the outer of each shoe in reflactive print and BMW's logo features on the DISC.

You can find the BMW X-CAT DISC at Cross Trainer stores and selected retailers around the country with the recommenced retail price of R 2 699.

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