The Audi Q3 has always been one of those premium compact SUVs that quietly gets the job done, but with the arrival of the all-new Q3 Sportback, Audi has given the model a much-needed injection of attitude. I recently spent some time with the Q3 Sportback S line Black, finished in, you guessed, it black, and there is something about this particular specification that really suits the new design. Starting at R964 000 for the 1.4 TFSI S line Black, the Sportback sits firmly in premium territory, but it also brings a sharper design, a more modern interior and plenty of technology to the table.
DESIGN
I quite like the look of the new Q3, but it is the Sportback that really brings Audi's latest design language to life. Where the previous-generation Q3 Sportback could sometimes look like a standard Q3 with a roofline added for good measure, this new generation feels much more cohesive. The clean lines, smoother curves and more sculpted body give it a mature appearance, while still retaining enough attitude to make it stand out in a crowded premium SUV segment. Up front, Audi has taken a different approach with the lighting signature, and the split headlight design gives the Q3 a far more sophisticated appearance than its predecessor. It is a cleaner, more modern interpretation of the Audi face, and when combined with the black exterior treatment of the S line Black package, the car takes on a particularly sinister appearance. The darker exterior detailing works nicely with the aggressive front end, while the overall proportions make the Sportback look lower and wider than it actually is. Move around to the side and this is where the Sportback earns its name. The sloping roofline flows neatly into the rear of the vehicle without making the car look awkward or overly compromised. In fact, I think this is one of the best angles of the new Q3. It has that sleek, almost coupe-like profile that buyers in this segment are looking for, while still retaining the practicality expected from an SUV. At the rear, the illuminated Audi logo is another small but very cool touch, and combined with the modern rear light signature, it gives the Q3 a distinctive night-time presence. Audi has managed to make the new Q3 look more grown-up without making it boring, and that is probably my favourite aspect of the exterior.
PERFORMANCE
Under the bonnet of the Q3 Sportback S line Black is Audi's familiar 1.4-litre four-cylinder TFSI turbocharged petrol engine producing 110 kW and 250 Nm. It is paired with Audi's seven-speed S tronic dual-clutch transmission and sends its power to the front wheels. Audi claims a 0-100 km/h time of 9.1 seconds, which tells you pretty much everything you need to know about the character of this engine. The 1.4 TFSI is by no means a bad engine. Around town it is smooth, refined and perfectly capable of dealing with everyday driving, and the S tronic gearbox does a great job of making the most of what the engine has to offer. The problem is that there are moments when the Q3 feels like it could do with a little more punch. Put your foot down for an overtaking manoeuvre or ask for a quick burst of acceleration and there can be a noticeable moment where you are waiting for the gearbox and engine to wake up. Once it does, the S tronic transmission shifts quickly and keeps things moving, but I couldn't help thinking that the Q3's sporty exterior deserves an engine with a little more muscle. This is where the 2.0-litre TDI becomes an interesting alternative. It produces the same 110 kW, but torque jumps significantly to 360 Nm, giving it considerably more pulling power than the petrol model. For buyers who spend plenty of time on the highway, carry passengers regularly or simply prefer that effortless shove that comes with a healthy dose of diesel torque, the TDI could make more sense. It does, however, push the price of the S line Black Sportback beyond the R1-million mark, at R1 002 300, so there is a significant financial consideration too.
COMFORT
Inside is where the new Q3 really shows just how far Audi has moved the game on. The new interior design language is much more modern than before, and the curved panoramic display immediately grabs your attention. It combines the digital driver's display with the central infotainment screen to create a much cleaner, more integrated dashboard rather than simply having two screens stuck onto it. Audi's latest MMI interface is intuitive and relatively easy to navigate, and importantly, it doesn't take long to find the functions you use most often. I also really like the new steering wheel. It sounds like a small detail, but the redesigned wheel and its multifunction controls give the cabin a much more contemporary feel. Audi has also reworked the controls around the steering column, with the gear selector moved to the steering column, freeing up space around the centre console. It is a clever use of space and contributes to that feeling that Audi has properly redesigned the cabin rather than simply giving the previous Q3 a technology upgrade.
The cabin itself is typical Audi clean, modern and well put together with the sort of build quality you expect from a premium German brand. There is also a good balance between technology and everyday usability, while the Sportback's body shape doesn't completely sacrifice practicality. The rear bench can slide to help balance passenger and luggage space, while boot capacity is 488 litres and expands substantially with the rear seats folded. There is, however, one feature that really bothered me: the seats. My test car had manually adjustable seats, and I honestly feel that this is an area Audi could have done better. When you are talking about a vehicle with a starting price of R964 000 in this specification, I expect at least electrically adjustable front seats, particularly for the driver. It might sound like a small complaint, but at this level of the market, buyers are paying for that premium experience, and electric seat adjustment should feel like part of the package rather than something you need to add to the options list.
VERDICT
The new Audi Q3 Sportback is an interesting evolution of what was already a strong product for Audi. It doesn't try to reinvent the compact premium SUV formula completely, but instead takes what worked with the previous Q3 and gives it a much more modern interpretation. The Sportback body style is, in my opinion, the one to have because it gives the Q3 a much sleeker and more distinctive presence, particularly in the S line Black specification. The combination of the black exterior, sharper lighting design, flowing roofline and illuminated Audi logo at the rear gives it plenty of road presence without becoming overly flashy. For South African buyers, though, the pricing is where things become interesting. The new range starts at R814 200 for the conventional Q3 and R849 200 for the Sportback, while the S line Black Sportback tested here comes in at R964 000. That represents a significant increase over the outgoing generation, although Audi has also brought a considerably more modern interior, new technology and a fresh exterior design to the table. The range also comes standard with a five-year/100 000 km Audi Freeway Plan, which adds some value to the overall ownership proposition.
The competition is just as tough, though. The BMW X2 brings its own coupe-SUV interpretation to the segment, while the Mercedes-Benz GLA continues to appeal to buyers looking for that three-pointed-star premium experience. The Q3 Sportback's advantage is that it feels like a very well-rounded package: stylish without being excessive, technologically advanced without being overly complicated and comfortable enough for everyday use. The 1.4 TFSI does leave me wanting a little more performance, and the lack of standard electric seat adjustment is difficult to overlook at this price, but the S tronic gearbox does a good job of compensating for the engine's limitations. Ultimately, the new Q3 Sportback feels like Audi has finally brought the Q3 properly into the modern era. It looks sharper, feels more premium inside and has the technology to match its rivals. If you want the practicality of a compact SUV but don't want something that looks like every other SUV on the road, the Sportback makes a compelling case and in S line Black guise, it is easily one of the best-looking versions of the new Q3.










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