DEMONSKIN is a new breakthrough
technology for adidas Football, made up of a textured spike layer on the
Predator 20 Mutator upper. Informed by years of data-based research and
testing, DEMONSKIN is the result of a computer algorithm being used to create an
entirely new interface between boot and ball. DEMONSKIN spikes have been
deliberately crafted to wrap the front and side of the boot in a formation that
aligns to key contact points with the ball, combining to give players enhanced
control and touch on the ball, whilst also promoting spin when striking.
Since its inception, the design of Predator has been informed by
nature’s most dangerous creatures - symbolic of the powerful and dynamic
tendencies that the boot instils in the wearer to give them an advantage over
opponents. Taking cues from the extremes of nature, Predator 20 Mutator sees
the boot’s iconic shape re-imagined further, with a striking silhouette
centering on a high collar and low-cut front creating a sharp and streamlined
design mutation.
The new Predator 20 Mutator has been designed with maximum
movement in mind. The silo features new outsole enhancing control zones, whilst
the addition of high-performance polyamide-injected layers help stabilise
movement further.
The boot offers a two-plate stud configuration that reduces
weight and allows a 360 design where the upper material wraps under the foot.
This construction, together with the Sockfit collar that locks down and adjusts
to the unique contours of the wearer’s foot, ensures anatomical fit for
support. The inclusion of Hybrid studs further amplifies the boot’s level of
rotation and traction.
Ben Herath, adidas Football Design Director said, “When we
launched the first Predator in 1994, it changed the game. Since then, we’ve
been relentless in pushing the boundaries of innovation in its design, ensuring
it remains at the forefront of football boot technology. Predator is more than
just a boot. It is synonymous with iconic football moments, worn by greats of
the game that in their own way have become mythological figures of the sport.
“For 2020 we wanted to unleash Predator to a new generation. We
knew we had to create something completely different, go beyond evolution and
deliver a new innovation, something that would intimidate opponents. DEMONSKIN
is at the heart of this. It truly is a breakthrough innovation for us at adidas
Football - something brand-new with tangible benefits to gameplay. This was
evidenced in player testing, where many spoke of the immediate difference they
felt with the ball at their feet.”
Made iconic by greats of the game like David Beckham, Zinedine
Zidane and Steven Gerrard, the legacy continues with a new generation of
players making their mark. The all-new Predator 20 Mutator will be worn by Paul
Pogba, Becky Sauerbrunn, Dele Alli, Marc-André ter Stegen and Tessa Wullaert.
DEMONSKIN will debut on Predator 20 Mutator and is also set to
feature on goalkeeper gloves; empowering players with increased control and
enhanced power on punched clearances.
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