Apple fanboys worldwide were glued to the Apple Event 2023 live stream last night and with good reason. Every year in September, the global tech giant showcases their latest products at this exhibition which is streamed world over, it's an optimal time as it gives the consumer enough time to save up for them as Christmas gifts. That is how well thought out these events are by Apple and probably why they remain not only in the forefront of sales globally but also innovation and marketing. Last nights event saw the the official unveiling of multiple products including the new all new Apple Watch Series 9 which features a new CPU and other good features, the Apple Watch Ultra 2 and the introduction of the iPhone 15 series which has two models, the normal iPhone 15 and the iPhone 15 Plus. The last devices two be released were the iPhone Pro series which we will take a closer look at in today's post. After purchasing my first Pro Max device last year, I can see what makes these phones so special and while there isn't a significant shift in user experience from Android to iOS, at the end of the day the consumer wants phones to work when they need it to work and that is what Apple does so well.
So lets talk about build quality, Apple states the new Pro Series is the toughest and lightest ones yet, made from grade 5 titanium enclosure, it has a higher tensile strength than regular titanium, the same stuff they make spacecraft with, it is machined to its size and shape with a special PVD coating for the colours, which are Black, White, Blue and Natural Titanium. The overall dimensions of the iPhone Pro and Pro Max have been reduced thanks to this new titanium shell but the screen sizes remain the same, making the iPhone 15 Pro Series having the thinnest borders for an iPhone. The Pro screen measures in at 6.1-inch with the Pro Max having a 6.7-inch display. Both XDR touch screen display feature a toughened glass with an added layer of protection coming from the Ceramic coating which is only available on iPhone devices.
A key design feature on the iPhone 15 Pro sees a change in the ring/ silent switch which is now and action button that can be customizable by the user that can trigger just about anything, from voice recorder, camera or your favourite application. It still remains a ring/ silent switch by means of pressing and holding the button which will give you a haptic feedback when each mode is engaged. It's designed to give the user more convenience and enhance the iPhone usability. Any action will give you visual alerts via the dynamic island which proved to be a hit on the previous model. The dynamic island now offers the user more than before, with added information by expanding the island when required. The iPhone 15 Pro now has an always one display with the screen going into a standby mode when placed horizontally, displaying the date, time like an alarm clock display or customize it with other widgets.
iPhone 15 Pro features a brand new A17 Pro chip which is new from the ground up, its made by a new generation silicon development by Apple, with changes to the entire chip including a breakthrough new GPU. Apple have developed new transistor technology making the A17 Pro the first 3 nanometer chip. With the chip featuring 19 Billion of these transistors, this all results in an improved performance, efficiency and features on the iPhone 15 Pro. This chip also enhances viewing experiences on streaming services, pro motion on video mode and transfer speeds on the new USB C port, yes, Apple has finally done away with their lighting cable port and have adapted the USB C port. With the A17 Pro chip it has a special coding that allows transfers up to 10GB per second, using a USB 3 cable which makes it 20x faster transfer speeds.
The iPhone 15 Pro series retains the triple lens ecosystem, with the primary camera being new improved 48MP main camera with 24mm focal length. This makes for more breathtaking pictures that captures more detail at a higher resolution, the new light sensor means more bespoke bokeh pictures with with even more detail than before. The 12MP Telephoto lens available on the 15 Pro Max has a focal length of up to 120mm by a tetra prism design with new focus stablizer that gives you 5x Optical zoom which allows you to capture objects far away with much more precision and a lot more detail. The 12MP Ultra Wide camera is improved with new anti reflector coating, better night mode and better Macro mode. The video mode on the iPhone 15 Pro will appeal to videographers as it can record Pro raw in 4K at 60 fps and save directly to an external drive via the USB C port. The iPhone 15 Pro series is looking the deal with these new dynamic changes and improvements with the pricing released for pre-orders in the USA being almost identical to that of the 14 Pro Series, added to that Apples trade-in policies, it looks like a bargain for those in the US. Us in South Africa have to wait a bit to find out what sort of loan we have to take out to pre-order one of these but if they keep the pricing aligned to the US market, it shouldn't be too far off from what we were paying for the iPhone 14.
Update: iStore has announced that pre-orders for the iPhone 15 can be placed from the 22nd of September with orders availability from the 29th of September.
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