Bucket Seat: Audi Q5 - First Impressions

Audi South Africa brought the all-new third-generation Q5 to Cape Town yesterday, and after getting behind the wheel on some of the Western Cape’s scenic roads, it is clear that the German marque is continuing to refine a formula that has worked exceptionally well over the years. Following the introduction of Audi’s new Q design language, which we first saw locally with the new Q3 earlier this year, the latest Q5 brings fresh styling, updated technology and improved efficiency to one of the brand’s most important models.

The new Q5 takes a different approach to styling, moving away from sharp edges and aggressive lines in favour of smoother curves and a more sculpted appearance. There are noticeable similarities between the Q5 and the new A5 sedan, particularly in the way the body flows from the front to the rear. It gives the SUV a more sophisticated look without losing the strong road presence we have come to expect from an Audi. Up front, the new Matrix LED lighting signature immediately catches your attention, with customisable daytime running light signatures and the headlamps integrated into the same cluster, unlike some of Audi’s other Q models, where the lighting elements are separated. It is a subtle but important design distinction that helps give the Q5 its own identity within the growing SUV line-up.

The Q5 remains one of Audi’s most important models, accounting for a significant portion of sales across the Q range. Interestingly, South African buyers have shown a preference for the Sportback derivative over the traditional SUV body style, adding a more coupe-inspired silhouette to the mix. It is a sign that buyers in this premium segment are looking for practicality, but they also want a vehicle that makes a statement.

Diesel remains a popular choice among South African Q5 buyers, and Audi has continued to develop this derivative with the addition of a mild-hybrid electric vehicle (MHEV) powertrain. While it is not a conventional hybrid that you plug in or drive on electric power alone for extended distances, the system assists the combustion engine in several ways. It can support smoother starts, provide an electric boost when required and help reduce turbo lag, all while improving overall efficiency. Audi claims an average fuel consumption figure of around 5.1 litres per 100 km for the relevant diesel derivative, which is impressive for an SUV of this size. With fuel economy still an important consideration for many South African motorists, the mild-hybrid system adds another layer of appeal to an already practical package.

For those wanting something with a little more punch, the SQ5 takes things up a notch with its 3.0-litre V6 engine, producing 270 kW and 550 Nm of torque. That combination delivers a more powerful driving experience than the previous model, with plenty of muscle available when you need it. Our drive took us through the challenging Du Toitskloof Pass, where the SQ5 felt composed and well balanced as the road twisted and climbed through the mountains. It handled the changing corners with confidence, while the strong torque made light work of the gradients. It is the sort of road that allows you to appreciate the balance between performance, comfort and everyday usability, and the SQ5 managed to bring these elements together nicely.

I did not get an opportunity to drive the petrol TFSI derivative during the launch, but that is one I am looking forward to spending more time with when I get behind the wheel in Durban. It will be interesting to see how it compares with the diesel in terms of performance, refinement and everyday driving.

Step inside the new Q5 and the cabin will feel familiar to anyone who has experienced the latest A5. The layout is clean, modern and driver-focused, with the various controls and displays arranged to make the driving experience feel intuitive rather than overwhelming. The test vehicles were equipped with a Bang & Olufsen sound system, and as expected, the audio experience was excellent. Whether you are enjoying your favourite playlist on a long-distance drive or simply making the most of the commute, the sound system adds another layer of luxury to the overall package.

One of the more interesting technology options is the passenger display, which brings entertainment features into the front passenger seat. The screen supports Bluetooth connectivity for wireless headphones, allowing passengers to enjoy their own content without disturbing the driver. There is also a gamification element, with the ability to connect a gaming console controller and download games, turning the passenger display into something more than just another screen on the dashboard. Audi has also considered the potential for distraction, with privacy technology designed to prevent the driver from viewing the passenger display, helping them remain focused on the road. It is a clever addition that shows how manufacturers are finding new ways to integrate entertainment into the cabin without compromising the driving experience.

The third-generation Audi Q5 arrives at a time when competition in the premium SUV segment is stronger than ever. Buyers have no shortage of options, but Audi has given its latest offering a convincing combination of fresh styling, updated technology, improved efficiency and the sort of refinement that has made the Q5 such a popular choice. Pricing is competitive for a premium SUV of this calibre, putting the new Q5 in a strong position against its established rivals.

My time with the new Q5 was brief, but the initial impression is positive. The design feels more contemporary, the cabin delivers the premium experience expected from Audi, and the SQ5 proved to be a capable companion on the challenging roads around Cape Town. I am keen to spend more time with the range, particularly the petrol TFSI derivative, before giving a more detailed verdict. For now, the new Q5 has made a strong first impression, and I look forward to putting it through its paces when it arrives for a full test.

Pricing:

Engine	Model	SUV	Sportback
2.0 TFSI	Q5 S Line	R1,295,000	R1,365,000
2.0 TFSI	Q5 S Line Black	R1,350,000	R1,420,000
2.0 TDI	Q5 S Line	Coming in 2027	R1,275,000
2.0 TDI	Q5 S Line Black	Coming in 2027	R1,330,000
3.0 V6 TFSI	SQ5	R1,510,000	R1,580,000
3.0 V6 TFSI	SQ5 Black	R1,565,000	R1,635,000

Bucket Seat: Audi Q3 Sportback S Line Black 1.4 TFSI

The Audi Q3 has always been one of those premium compact SUVs that quietly gets the job done, but with the arrival of the all-new Q3 Sportback, Audi has given the model a much-needed injection of attitude. I recently spent some time with the Q3 Sportback S line Black, finished in, you guessed, it black, and there is something about this particular specification that really suits the new design. Starting at R964 000 for the 1.4 TFSI S line Black, the Sportback sits firmly in premium territory, but it also brings a sharper design, a more modern interior and plenty of technology to the table.

DESIGN

I quite like the look of the new Q3, but it is the Sportback that really brings Audi's latest design language to life. Where the previous-generation Q3 Sportback could sometimes look like a standard Q3 with a roofline added for good measure, this new generation feels much more cohesive. The clean lines, smoother curves and more sculpted body give it a mature appearance, while still retaining enough attitude to make it stand out in a crowded premium SUV segment. Up front, Audi has taken a different approach with the lighting signature, and the split headlight design gives the Q3 a far more sophisticated appearance than its predecessor. It is a cleaner, more modern interpretation of the Audi face, and when combined with the black exterior treatment of the S line Black package, the car takes on a particularly sinister appearance. The darker exterior detailing works nicely with the aggressive front end, while the overall proportions make the Sportback look lower and wider than it actually is. Move around to the side and this is where the Sportback earns its name. The sloping roofline flows neatly into the rear of the vehicle without making the car look awkward or overly compromised. In fact, I think this is one of the best angles of the new Q3. It has that sleek, almost coupe-like profile that buyers in this segment are looking for, while still retaining the practicality expected from an SUV. At the rear, the illuminated Audi logo is another small but very cool touch, and combined with the modern rear light signature, it gives the Q3 a distinctive night-time presence. Audi has managed to make the new Q3 look more grown-up without making it boring, and that is probably my favourite aspect of the exterior.

PERFORMANCE

Under the bonnet of the Q3 Sportback S line Black is Audi's familiar 1.4-litre four-cylinder TFSI turbocharged petrol engine producing 110 kW and 250 Nm. It is paired with Audi's seven-speed S tronic dual-clutch transmission and sends its power to the front wheels. Audi claims a 0-100 km/h time of 9.1 seconds, which tells you pretty much everything you need to know about the character of this engine. The 1.4 TFSI is by no means a bad engine. Around town it is smooth, refined and perfectly capable of dealing with everyday driving, and the S tronic gearbox does a great job of making the most of what the engine has to offer. The problem is that there are moments when the Q3 feels like it could do with a little more punch. Put your foot down for an overtaking manoeuvre or ask for a quick burst of acceleration and there can be a noticeable moment where you are waiting for the gearbox and engine to wake up. Once it does, the S tronic transmission shifts quickly and keeps things moving, but I couldn't help thinking that the Q3's sporty exterior deserves an engine with a little more muscle. This is where the 2.0-litre TDI becomes an interesting alternative. It produces the same 110 kW, but torque jumps significantly to 360 Nm, giving it considerably more pulling power than the petrol model. For buyers who spend plenty of time on the highway, carry passengers regularly or simply prefer that effortless shove that comes with a healthy dose of diesel torque, the TDI could make more sense. It does, however, push the price of the S line Black Sportback beyond the R1-million mark, at R1 002 300, so there is a significant financial consideration too.

COMFORT

Inside is where the new Q3 really shows just how far Audi has moved the game on. The new interior design language is much more modern than before, and the curved panoramic display immediately grabs your attention. It combines the digital driver's display with the central infotainment screen to create a much cleaner, more integrated dashboard rather than simply having two screens stuck onto it. Audi's latest MMI interface is intuitive and relatively easy to navigate, and importantly, it doesn't take long to find the functions you use most often. I also really like the new steering wheel. It sounds like a small detail, but the redesigned wheel and its multifunction controls give the cabin a much more contemporary feel. Audi has also reworked the controls around the steering column, with the gear selector moved to the steering column, freeing up space around the centre console. It is a clever use of space and contributes to that feeling that Audi has properly redesigned the cabin rather than simply giving the previous Q3 a technology upgrade.

The cabin itself is typical Audi clean, modern and well put together with the sort of build quality you expect from a premium German brand. There is also a good balance between technology and everyday usability, while the Sportback's body shape doesn't completely sacrifice practicality. The rear bench can slide to help balance passenger and luggage space, while boot capacity is 488 litres and expands substantially with the rear seats folded. There is, however, one feature that really bothered me: the seats. My test car had manually adjustable seats, and I honestly feel that this is an area Audi could have done better. When you are talking about a vehicle with a starting price of R964 000 in this specification, I expect at least electrically adjustable front seats, particularly for the driver. It might sound like a small complaint, but at this level of the market, buyers are paying for that premium experience, and electric seat adjustment should feel like part of the package rather than something you need to add to the options list.

VERDICT

The new Audi Q3 Sportback is an interesting evolution of what was already a strong product for Audi. It doesn't try to reinvent the compact premium SUV formula completely, but instead takes what worked with the previous Q3 and gives it a much more modern interpretation. The Sportback body style is, in my opinion, the one to have because it gives the Q3 a much sleeker and more distinctive presence, particularly in the S line Black specification. The combination of the black exterior, sharper lighting design, flowing roofline and illuminated Audi logo at the rear gives it plenty of road presence without becoming overly flashy. For South African buyers, though, the pricing is where things become interesting. The new range starts at R814 200 for the conventional Q3 and R849 200 for the Sportback, while the S line Black Sportback tested here comes in at R964 000. That represents a significant increase over the outgoing generation, although Audi has also brought a considerably more modern interior, new technology and a fresh exterior design to the table. The range also comes standard with a five-year/100 000 km Audi Freeway Plan, which adds some value to the overall ownership proposition.

The competition is just as tough, though. The BMW X2 brings its own coupe-SUV interpretation to the segment, while the Mercedes-Benz GLA continues to appeal to buyers looking for that three-pointed-star premium experience. The Q3 Sportback's advantage is that it feels like a very well-rounded package: stylish without being excessive, technologically advanced without being overly complicated and comfortable enough for everyday use. The 1.4 TFSI does leave me wanting a little more performance, and the lack of standard electric seat adjustment is difficult to overlook at this price, but the S tronic gearbox does a good job of compensating for the engine's limitations. Ultimately, the new Q3 Sportback feels like Audi has finally brought the Q3 properly into the modern era. It looks sharper, feels more premium inside and has the technology to match its rivals. If you want the practicality of a compact SUV but don't want something that looks like every other SUV on the road, the Sportback makes a compelling case and in S line Black guise, it is easily one of the best-looking versions of the new Q3.

SPECIFICATIONS

Engine	1.4L TFSI
Gear Box	7-Speed S-Tronic
Power	110kW
Torque	250Nm
Fuel Effeciency	6.8L per 100km
Price	R849,200*

*Base Model