A few weeks back, Apple released their "Apple Watch", it was received by much fan fare and excitement from their millions of
brainwashed followers. Don't get me wrong, its a great device but its the same as any other smart watch, only thing its made by Apple, which usually means overpriced, over hyped and average. The thing I have to hand to Apple is their marketing, it's brilliant, these guys could have released a sundial on a wrist band and people would still buy it. Also their build quality and user functionality probably the best out there. With the watch there are a few variants but I'm not going to go into detail about that, the one that caught my eye was the "Apple Edition", it is made with 18 karat gold and starts off at $10,000, that's a R120,000 for a watch! Yes, there are many luxury watches that cost way more than that but that's the thing, they're luxury watches made from rare materials not some toy with gold on it!
I tweeted after the Apple Watch launch that if I had the cash, I'd rather buy a TAG Heuer with that money than spend it on a plain looking piece of jewelry that looks like something out of a Ben 10 cartoon. It seems the guys down at TAG either read my mind or read my tweet because yesterday, at a conference in Baselworld, during a live press conference, Jean-Claude Biver, President of the watch division LVMH Group and CEO of TAG Heuer announced the collaboration with Google and Intel on the joint venture to make this luxury smart watch.
"Swiss watchmaking and Silicon Valley is a marriage of technological innovation with watchmaking credibility. Out collaboration provides a rich host of synergies, forming a win-win partnership, and the potential for our three companies is enormous" said Jean-Claude Biver
David Singleton of Google noted, "By fusing beauty with technology, the Swiss watch has inspired generations of artists and engineers alike- including us at Google. So we're thrilled to be working with TAG Heuer and Intel to bring a unique blend of emotion and innovation to the luxury market. Together, and using the Android Wear Platform, we can imagine a better, beautiful, smarter watch"
"As we work to enable technology experiences that provide greater utility and value to people, Intel is confident that a collective approach will inspire new innovation in wearable technology. The collaboration with TAG Heuer and Google brings us closer to realizing the vision of wearable technology with a distinctive smartwatch that elevates the category" - Michael Bell of Intel
I've always loved TAG Heuer, it isn't the most exclusive luxury watch manufacturer in the world and certainly not the most expensive but their styles and design just look good. I don't think there is a shitty looking TAG Heuer.