Friday, September 23, 2016

Bollywood on Box Office


Last night I attended the official launch for Multichoices announcement on bringing Bollywood onto their Box Office service. It was a glitzy affair held at Durban's award winning ICC with many local personalities and celebrities in attendance. Now although I come from an Indian background, I wouldn't say I am a fan of Bollywood movies, for one they're lengthy with 90% of them being 3 hours long and with the language barrier, I find myself reading subtitles more than watching the film but with that being said, the movies which are produced in India deserve major credit. It's one of, if not the largest movie industry in the world with new movies being released on a weekly basis. Bollywood has been making waves worldwide, with films being nominated for prestigious International Awards. Hollywood has also picked up at how large the industry is growing and started to adopt styles and actors in their productions. From Irrfan Khan in Jurassic World, the Big B (Amithab Bachan) in the Great Gatsby to Priyanka Chopra who is currently taking Hollywood by storm in her series blockbuster, Quantico, the influence Indian cinema is having across the globe is clear to see.


The evening kicked off with a live performance by a local dance academy who team up with an Indian choreographer who mesmerized the crowd with stunning dances throughout the evening and taking us through the various phases Bollywood went through with their productions, with the first movie to be produced just being a musical with no words being spoken, as they went through the years it brought back memories of my family and I going to various movie houses in the CBD to watch them as Bollywood movies were not available at the mainstream movie houses. All of those memories were good and I was surprised that I remembered words to certain songs as my mum used to listen to the various movie soundtracks at home quite often. The thing with Bollywood movies, all if not most are the feel good type of movies. Yes many will send you through an emotional roller-coaster but the end result is always a sense of satisfaction after watching them. 


Maybe now that DStv are launching them on Box Office I might start watching more of them. Bollywood on Box Office is available from the 12th of October 2016 and unlike previously where Box Office was only available for Premium, Extra and Catch up customers, Multichoice has opened the service to all. At just R35 you can rent the hottest movies whenever you want them to watch at your leisure from the comfort of your home. "BoxOffice is the most convenient way for our customers to access the latest blockbusters and we're thrilled that all our customers can now experience this service. No doubt, the addition of Bollywood movies will bring extra excitement to our customers' summer" - Mark Rayner, CEO of Multichoice South Africa. 


With the constant increase in movie ticket prices and not to mention the price of popcorn and coke at the the various movie houses, it's a simple decision to make. Also with the various payment methods BoxOffice has, it's so simple to rent your movie of choice. From next month customers will also be able to pay via WeChat! With DStv giving customers R35 back into their WeChat wallet when renting up to 4 movies, which is all part of their crazy deals campaign. 

For more information on this, visit the DStv website on www.dstv.com

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