Haier, which has ranked No.1 in Euromonitor International’s Global Major Appliances Brand Retail Volume for 17 consecutive years, has officially launched in South Africa, introducing a premium range of smart, energy-efficient home appliances tailored to the needs of modern South African households.
Guided by the vision of “More Creation, More Possibilities”, Haier is committed to delivering innovative products and solutions that enable better living for users worldwide and support sustainable industrial development in collaboration with ecological partners. Through its entry into South Africa, Haier aims to combine globally proven technologies with localized products and services to better serve local consumers.
Why South Africa
South Africa represents a strategically important market within Haier’s global expansion, driven by ongoing urban development, increasing household electrification, and a growing demand for energy-efficient and reliable home appliances. As consumer preferences continue to shift toward smarter living solutions and higher-quality home experiences, expectations for product performance, sustainability, and after-sales service are rising across the market.
Haier’s entry into South Africa reflects a long-term commitment to addressing these evolving needs. By leveraging its global innovation capabilities together with localized products and service systems, Haier aims to contribute to improved living standards while supporting the modernization of household lifestyles nationwide.
Product Highlights
Haier’s initial product range in South Africa will be available through major retail partners and includes:
- Smart inverter refrigerators, offering efficient cooling performance, smart diagnostics, and modern design.
- High-efficiency washing machines, designed to save water, protect fabrics, and operate with ultra-low noise.
- Heat pump tumble dryers, delivering up to 50% energy savings compared with conventional dryers
- Smart air conditioners, featuring intelligent climate control, air purification, and whisper-quiet performance.
Commitment to Service
In addition to its product portfolio, Haier has established a comprehensive after-sales service ecosystem in South Africa to ensure long-term customer confidence and satisfaction. This includes a national service network, authorized installers in major metropolitan areas, a 48-hour response target, comprehensive spare-parts availability, and extended warranty options.
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