Blackberry's holding company RIM (Research In Motion) took a major hit in the markets last year especially in Europe and the USA. The advantage Blackberry had with its BIS service almost became null and void since data prices were dropped dramatically, allowing users to purchase other smart phones. Blackberry still did well in regions that still have high data prices, South Africa included but seeing that that was no longer a major draw card, something had to change.
With the 10 series it seems that this change has come and in a big way! No longer will having BBM be a stand out feature of the phone and I'm hoping they've at least fixed up the processing speed problem, the last thing people would want is a slow phone, especially with Samsung, Apple and Nokia all entering the market with super fast processors and operating systems.
I had the opportunity to look at the Blackberry Z10 Alpha version, the size was similar to the iPhone5 and the OS was the one they used on the Playbook. The developer that was using it said the phone was pretty good but battery life was an issue, there has been a Beta release which differed a bit from the Alpha seeing an increase in size, so maybe a bigger battery?
|Blackberry Z10 and X10|
There are two phones in the 10 series being launched, the Z10 which is the flagship. A full touch screen phone with all the bells and whistles to compete with the iPhone and Samsung Galaxy's and the X10 which is a half and half, well more like 3/5th's and 2/5th's. The X10 is similar to the 9900 where it has both touch screen and a keypad facility. I like that they still keeping that trend as some people prefer using the keypad to type instead of the touchscreen.
|Samsung Galaxy S3, Blackberry Z10 Alpha, iPhone 4|