Bucket Tech: HUAWEI nova 15 Max

South Africans have become experts at doing mental maths. Every trip to the petrol station comes with a moment of disbelief. The grocery bill somehow climbs higher despite the trolley looking suspiciously similar to last month's. Electricity, insurance, school fees, data, subscriptions. It often feels as though the cost of simply getting through the month keeps finding new ways to increase.

As South Africans become more selective about their technology purchases, devices such as the HUAWEI nova 15 Max are helping to redefine what value in a smartphone really means. Starting at R7 999, the smartphone combines an 8500mAh battery, durable construction, advanced photography features and a HUAWEI Added Value Pack worth up to R7 596, challenging the assumption that consumers need to spend more to get more from their devices.

As a result, consumers are becoming increasingly selective about where they spend their money. They're asking tougher questions, comparing options more carefully and looking beyond flashy marketing promises to understand what they're really getting for their hard-earned rand. Smartphones are no exception.

The era of paying more for less

Over the past few years, smartphone prices have steadily climbed. Rising component costs, larger memory configurations and increasingly sophisticated technology have all contributed to pushing prices upwards.Yet for many consumers, the experience hasn't always improved at the same pace. Nobody buys a smartphone because it has a particular chip or memory specification. They buy it because they want a device that lasts all day, takes great photos, survives everyday life and helps them stay connected.The challenge for manufacturers is finding ways to deliver those experiences without forcing consumers into premium price brackets.

The features people actually care about

Ask most smartphone users what frustrates them and the answers are surprisingly consistent. Battery life runs out too quickly. Phones are expensive to repair after a drop. Cameras perform brilliantly in perfect lighting but struggle when life happens after sunset. Screens can be difficult to see outdoors. These aren't glamorous problems, but they are the problems people experience every day. That's why practical innovation is becoming increasingly important. Rather than chasing specifications for their own sake, many consumers are prioritising features that make a noticeable difference to their daily lives.

Why battery life has become a value feature

As smartphones have become our cameras, GPS devices, entertainment hubs and communication centres, battery performance has become more important than ever. A larger battery doesn't just mean longer usage. It means fewer charging stops, less reliance on power banks, and more confidence when travelling, working remotely, or spending long days away from home.

The HUAWEI nova 15 Max is a good example of this. Equipped with an 8500mAh HUAWEI Super Battery, it is designed to keep pace with modern lifestyles. Real-world testing shows it can support up to 23 hours of continuous video playback, while reverse charging allows the device to share power with compatible Huawei products when needed.

Getting more without spending more

The conversation around smartphone value is increasingly moving beyond price alone. Consumers still want excellent cameras, durable construction and immersive entertainment experiences. They simply want those features delivered in a way that feels accessible.

The HUAWEI nova 15 Max reflects that changing mindset. Its 50MP Ultra Vision Camera uses Huawei's advanced RYYB colour filter array to improve light intake by 40%, helping users capture brighter and more detailed images even in challenging lighting conditions. AI Best Expression helps refine group photos, while the Extra-durable Body combines SGS Premium Performance Mark 5-Star Drop Resistance certification with IP65 dust and water resistance.

The device also features a 6.84-inch OLED Eye Comfort Display with up to 4000 nits of dynamic peak brightness, making it easier to enjoy content indoors and outdoors alike.

These are the kinds of features that directly influence everyday ownership rather than simply looking impressive on a specification sheet.

Value isn't just about the price tag

South Africans have become skilled at spotting the difference between something that is expensive and something that is valuable. Those are not always the same thing. The HUAWEI nova 15 Max arrives at a time when many consumers are actively reconsidering what value means.

Starting at R7 999, the HUAWEI nova 15 Max combines one of the largest batteries in its category, advanced photography capabilities, durable construction and immersive entertainment features in a package designed around real-world use.

Customers also receive a HUAWEI Added Value Pack worth up to R7 596, including Unlimited Screen Damage Protection and HUAWEI FreeBuds SE valued at R1 499 at selected retailers.

Bucket Tech: HUAWEI nova 15 Max

Smartphones have become significantly more capable over the past decade, but they have also become significantly more expensive. Consumers see the price tags. What many don't see is what is happening behind the scenes. Rising memory costs, increasingly sophisticated chipsets, advanced display technologies, larger batteries, AI-powered features and ongoing supply chain pressures have all contributed to pushing smartphone prices higher across the industry.

As a result, consumers often find themselves facing a difficult question: does upgrading to a better smartphone always mean paying substantially more?

The arrival of the HUAWEI nova 15 Max in South Africa suggests the answer may not be as straightforward as many assume. The new device combines one of the largest batteries in its category, advanced photography capabilities, AI-powered features and durable construction while maintaining a price point designed to remain accessible to a wider range of consumers.

The technology inside smartphones is getting more expensive

Modern smartphones contain vastly more technology than they did even a few years ago. Displays have become brighter, sharper, and more energy-efficient. Camera systems have evolved into sophisticated imaging platforms capable of computational photography and AI-assisted image processing.

Batteries have become larger, while users simultaneously expect thinner and lighter devices. At the same time, AI is becoming an increasingly important part of the smartphone experience, requiring additional processing power and hardware optimisation.

Memory and storage costs have also remained a significant factor in device pricing. As consumers demand larger storage capacities and greater multitasking performance, manufacturers face increasing pressure to deliver more powerful hardware while managing rising component costs.

The result is an industry where many new devices arrive with increasingly premium price tags.

More of the features that matter

The HUAWEI nova 15 Max approaches this by focusing on the aspects of smartphone ownership that have the greatest impact on everyday life.

At the heart of the device is an impressive 8500mAh HUAWEI Super Battery, one of the largest batteries available in its category. Designed to support modern lifestyles, it can deliver up to 23 hours of continuous video playback, helping users spend less time searching for chargers and more time using their devices.

The smartphone also supports reverse charging, allowing compatible Huawei devices to draw power directly from the phone when needed.

Photography is another area where the HUAWEI nova 15 Max delivers technology often associated with more expensive devices. Its 50MP Ultra Vision Camera features Huawei's advanced RYYB colour filter array, increasing light intake by 40% compared to traditional solutions. Combined with a large 1/1.56-inch sensor and F1.9 aperture, the system is designed to capture brighter, more detailed images in challenging lighting conditions.

AI-powered features such as AI Best Expression further enhance the experience by helping users select and refine the best moments from a sequence of photos.

Built to handle everyday life

Consumers increasingly expect their smartphones to survive real-world use rather than simply look good on launch day. The HUAWEI nova 15 Max features an Extra-durable Body that has achieved the SGS Premium Performance Mark 5-Star Drop Resistance certification. Precision sealing technology helps protect against dust and debris, while the IP65 rating provides resistance against dust and water exposure encountered during daily use.

The device also incorporates intelligent touch optimisation powered by on-device AI models, helping maintain smooth and responsive touchscreen performance even when fingers or the display are wet.

Premium experiences without the premium price

The HUAWEI nova 15 Max demonstrates that meaningful smartphone innovation does not always have to be accompanied by aggressive price increases.

Its 6.84-inch OLED Eye Comfort Display delivers vivid visuals with up to 4000 nits of dynamic peak brightness, while symmetrical stereo dual speakers create an immersive entertainment experience for streaming, gaming and everyday content consumption.

Combined with AI-Powered Navigation, advanced photography capabilities, exceptional battery life and durable construction, the device offers a feature set that would traditionally be associated with significantly higher price brackets.

The value conversation is changing

However, as component costs rise and consumers become increasingly price-conscious, manufacturers face a growing challenge: delivering meaningful innovation without losing sight of value. The HUAWEI nova 15 Max demonstrates that the two do not have to be mutually exclusive.

Available in Black, Cyan and Gold, the HUAWEI nova 15 Max starts at R7 999 through the HUAWEI Online Store, HUAWEI Experience Stores (HES) and selected retailers. Customers will also receive a HUAWEI Added Value Pack worth up to R7 596, including Unlimited Screen Damage Protection and HUAWEI FreeBuds SE valued at R1 499 at selected retailers.

 

Bucket Tech: New Galaxy A57 and A37 offering Flagship Innovation

Samsung is bringing intelligent innovation and premium mobile experiences to more users with the recently launched Galaxy A57 5G and Galaxy A37 5G. As smartphones become increasingly central to how people create, connect, work and play, Samsung continues to make meaningful innovation more accessible, delivering powerful performance and advanced camera experiences. Samsung is continuing its mission to democratise innovation by bringing some of the most-loved Galaxy S series experiences to more people.

The new Galaxy A series devices are designed for people who want smarter, more intuitive mobile experiences without stepping into ultra-premium price territory. Whether it is managing busy schedules, creating social content, staying organised, or protecting personal memories, the Galaxy A57 and A37 make advanced mobile technology feel accessible, useful, and seamlessly woven into everyday life.

At the heart of this shift is Samsung’s approach to making flagship  features part of the mainstream smartphone experience.

Imagine sitting in a lecture, a brainstorming session, or a family meeting where ideas are flying across the room faster than fingers can type. With Voice Transcription, users can record conversations and convert speech into text in real time, helping students capture notes effortlessly, young professionals keep track of meetings, or content creators quickly turn ideas into captions and scripts. It transforms the smartphone into a practical productivity companion that works quietly in the background while life moves at full speed.

Photography and content creation have also become more intuitive with Object Eraser. Everyday moments are rarely picture-perfect on the first try. A stranger photobombing an exquisite sunset photo, an unwanted sign in a travel snap, or clutter distracting from a carefully styled outfit can all be removed with a few taps. What once required advanced editing apps or desktop software can now happen directly on-device, giving users the freedom to create cleaner, more polished content instantly.

Then there is Circle to Search with Google, a feature that feels almost futuristic in its simplicity. Users can simply circle an object, phrase, or image on their screen to instantly learn more about it without switching between apps. Spot a pair of sneakers you like on social media? Circle them to search. Watching a recipe video and curious about an ingredient? Circle it. It reduces the space between curiosity and discovery, making information feel more immediate and naturally integrated into how people already use their phones.

Samsung has also introduced upgraded Bixby into the Galaxy A series experience, creating a more conversational and intelligent way to interact with your device. Instead of navigating endless menus, users can simply ask Bixby to set reminders, search for photos, manage schedules, or help control connected devices. In busy households, during commutes, or while multitasking through a packed day, it becomes a digital assistant that simplifies small but meaningful daily interactions.

Privacy, too, is becoming increasingly important in a world where smartphones carry deeply personal memories and sensitive information. Private Album offers users an added layer of security for photos and videos they want to keep separate from their main gallery. Whether it is important documents, family moments, creative projects, or personal memories, users have more control over what stays visible and what stays private.

What makes the Galaxy A57 and A37 particularly significant is not just the inclusion of these features, but what they represent. Samsung is narrowing the gap between flagship and mid-range experiences, ensuring that more users can enjoy intelligent, AI-powered mobile technology regardless of budget.

For many consumers, smartphones are now long-term lifestyle investments. People want devices that can keep pace with work, entertainment, creativity, and communication without compromise. By introducing premium-inspired functionality into the Galaxy A series, Samsung is reshaping expectations around what accessible smartphones should be capable of delivering.

The result is a mobile experience that feels smarter, more personal, and more empowering. One where innovation is no longer reserved for a select few, but designed to fit naturally into the lives of everyday users across South Africa.

Bucket Tech: Samsung Unveils Galaxy A57 5G and Galaxy A37 5G

Samsung Samsung Electronics Co., Ltd. has announced the new Galaxy A57 5G and Galaxy A37 5G, the latest Galaxy A series devices that bring Samsung’s newest mobile innovations  including enriched Awesome Intelligence to more users worldwide. The latest Galaxy A series reflects Samsung’s commitment to expanding AI (artificial intelligence) capabilities across more devices and empowering more users to harness the power of intuitive AI that simplifies everyday tasks. Galaxy A57 5G and Galaxy A37 5G strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features. With up to six generations of OS upgrades and security support, the new Galaxy A series is built with longevity in mind. Leading the lineup is Galaxy A57 5G, featuring a slimmer, more refined design and upgraded AI-powered capabilities that make it the most powerful Galaxy A series device yet.

“The new Galaxy A series reflects our continued commitment to AI democratisation by bringing the latest innovations to more Galaxy users,” said, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. “With Samsung’s fundamental capabilities combined with enriched Awesome Intelligence, Galaxy A57 5G and Galaxy A37 5G will deliver reliable everyday performance to users around the world and drive rapid AI expansion.”

 Enriched Awesome Intelligence Designed for Everyday Life

Through the latest One UI 8.5, Galaxy A57 5G and A37 5G extend Samsung’s latest AI innovations to more users, with Awesome Intelligence that helps people get more things done with ease while unlocking new ways to create and stay productive.

Voice Transcription is new to the Voice Recorder app, making it easier to revisit important details from meetings, lectures or calls by transcribing and translating call recordings or turning voicemails audio into text. AI Select is easier to access with a long press on the Edge Panel, surfacing relevant actions directly on the screen to extract text or create content without manually selecting items. AI Select also supports Drag & Drop in Multi-Window layout, allowing users to easily move images into Samsung Notes or Photo Editor for faster editing and improved productivity.

Awesome Intelligence makes everyday photo editing easier than ever. Object Eraser now delivers more natural results when removing unwanted distractions, like a passerby in the background or clutter in a café. On Galaxy A57 5G, Best Face supports more photos and continuous shooting, making it easier to capture the spectacular group photos where everyone looks their best. Fan favourite tools like Filters and Edit Suggestions help users quickly refine and share moments without extra effort, while Galaxy A57 5G also features Auto Trim for even easier video editing.

Circle to Search with Google adds multi-object recognition so users can easily explore multiple items in an image at once from an outfit to surrounding accessories  all in one search.

The new Galaxy A series expands Awesome Intelligence experiences with a choice of agents designed to simplify everyday tasks from search to organising plans or easily adjusting settings. As a conversational device agent, upgraded Bixby lets users intuitively control Galaxy settings and features using natural language, while Gemini navigates complex tasks across native Galaxy apps and select third-party apps to support faster, more intuitive interactions.

Awesome Camera to Capture Clearer Photos and Videos, Day or Night

As AI becomes more deeply integrated into mobile experiences, camera performance remains essential to delivering the everyday usability and satisfaction users expect.

Galaxy A57 5G and A37 5G deliver brighter, clearer visuals powered by the upgraded camera hardware and an improved Image Signal Processor (ISP). The devices feature a versatile triple-camera system, led by a 50MP main sensor, delivering sharp, detailed images across a wide range of lighting conditions without the need for manual adjustments.

When the lights go down, the Galaxy A57 5G and A37 5G camera adapts seamlessly with improved Nightography, making it easier to capture clear and true-to-life photos and videos even in low light conditions.

Galaxy A57 5G takes photography a step further with enhanced image processing that sharpens detail and reduces noise for even clearer, more vibrant results. It delivers rich contrast and balanced colour even in challenging light, while with a faster shutter speed, users can instantly capture fleeting moments faster and with improved clarity. 

Galaxy A57 5G and A37 5G also benefit from AI-based subject recognition and scene optimisation to balance portraits, preserve natural skin tones and create clearer background separation. When the moment calls for a wider perspective, the ultra-wide lens captures more in every group photo or landscape view, while the 5MP macro camera reveals fine details up close for added creative flexibility.

Performance for Streaming and Multitasking

Galaxy A57 5G delivers the best of both design and performance, combining upgraded CPU, GPU and NPU to deliver improved performance with its sleek and light form. Built for streaming, scrolling and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand.

Despite its slimmer profile, Galaxy A57 5G packs powerful performance. Its 5,000mAh battery supports up to two days of use powering everything from filming and editing to viewing on the go. Super-Fast Charging 2.0 reaches up to 60% in around 30 minutes for a quick boost before heading out, while a 13% larger vapor chamber helps sustain performance during extended gaming or recording. Slimmer bezels and a bright Super AMOLED + display with Vision Booster ensure an immersive, clear viewing experience indoors and outside.

Built for everyday use, Galaxy A57 5G and A37 5G are rated IP68 for water and dust resistance, adding durability in real-world environments and offering users peace of mind if accidents happen. 

Long-Term Support and Foundational Security

Galaxy A57 5G and A37 5G reinforce Samsung’s commitment to device longevity, offering up to six generations of Android OS and One UI upgrades, along with up to six years of security updates giving users the confidence to rely on their device for years to come.

Samsung provides a fortified layer of device safety, transparency and user choice with Knox Vault, a hardware-based, tamper-resistant security solution. Galaxy A series offers users holistic protection through innovative security and privacy features including Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection as well as the new Private Album, a Gallery feature that allows users to lock away personal media quickly and easily. Unlike traditional safeguards, the latest A series devices also proactively notify users about potential risks with Privacy Alerts, which are intelligent notifications that offer clearer insight and control over location permissions or suspicious monitoring of sensitive data. Together, these enhancements make security feel as intuitive as the rest of the experience, making device protection easier than ever for everyone.

Availability

Galaxy A57 5G and A37 5G will be available in South Africa. The Galaxy A57 5G will be offered in Awesome Navy, Awesome Gray, while Galaxy A37 5G comes in Awesome Lavender, Awesome Gray and Awesome Dark Green For added peace of mind, Samsung Care+ offers comprehensive coverage optimised to users' device needs, including tailored benefits that protect your value in the device.

The Galaxy A57 is priced from R11,999, and the Galaxy A37 starts from R8,699. Buy your new Galaxy A series on pre-paid from Samsung stores, Incredible Connection or on Takealot, and add a Galaxy Fit3 and save R699 or add a Galaxy Buds Core and save R799..

For more information on Galaxy A57 5G and Galaxy A37 5G, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

Bucket Tech: Huawei launches Service Giving Season 2025

Huawei has announced the launch of its annual HUAWEI Service Giving Season, running from November 2025 to 15 January 2026, offering customers across South Africa access to a range of value-added service benefits designed to support device longevity and enhance the ownership experience.

With consumers relying on their smartphones, wearables, tablets and laptops more than ever, the Service Giving Season provides timely, practical assistance that helps reduce repair pressure, extend device longevity and maintain day-to-day continuity. It forms part of Huawei’s broader focus on building trust through reliable after-sales support and creating value that endures long after a device has been unboxed.

The campaign will be available exclusively at HUAWEI Service Centres nationwide and will focus on practical, high-value services that ease repair concerns during a busy time of year.

Huawei South Africa says the initiative reflects the brand’s long-standing commitment to customer care. Service programmes of this nature play an essential role in supporting customers beyond the point of purchase, ensuring their devices remain dependable throughout their lifecycle.

Exclusive benefits available during the campaign

This year’s Service Giving Season will offer four key benefits aligned to real customer needs:

Labour-free repairs - Customers can access free labour on repairs for any Huawei device, including smartphones, wearables, tablets, and laptops, at participating Service Centres.

Free screen protector - Customers visiting a Service Centre will receive a complimentary screen protector, applicable to Huawei handsets and wearables only.

Festive gifts at select locations - To celebrate the season, Cornubia and Menlyn HUAWEI Service Centres will offer free surprise gifts to customers completing repairs during the campaign period.

Battery replacement support - Huawei will also continue to offer its affordable battery replacement programme, enabling customers to extend the lifespan of their devices at reduced cost.

These benefits are designed to provide customers with reliable support while creating a positive, stress-free service experience.

Enhanced convenience through flexible service options

Huawei’s service philosophy, “We Care, Your Care”, underpins the service. Customers visiting a HUAWEI Service Centre or using the mail-in repair option during the campaign will qualify for all applicable benefits, with free two-way shipping available for mail-in services.

For full details on participating locations and service coverage, customers can visit the official HUAWEI South Africa website or access information via the My HUAWEI app.

As the year draws to a close, Huawei encourages customers to make the most of a season designed to bring practical support when it matters most. With many people travelling, working remotely, capturing holiday moments, or preparing for the demands of a new year, device reliability becomes essential.

The Service Giving Season offers a convenient opportunity to refresh, repair or protect Huawei devices, ensuring they remain ready for everyday use, long-term performance and the year ahead.

Bucket Tech: HUAWEI Innovative Product Launch 2025

Last week Friday in Paris saw HUAWEI launch the latest model in their Watch GT Series as well as other products part of their Innovative Product launch. The Watch GT 6 Pro is a perfect blend of Sport, Health and lifestyle wearable that looks stylish but packs more features than most of the smart watches available on the market. HUAWEI always marketed this particular model as "Fashion Forward" highlighting that while the competition might have their own devices on the market, they don't really fit into everyday wearables whiles the HUAWEI Watch GT can look great whether you're training or at a black tie event. At the Innovative Product Launch event in Paris under the banner of "Ride the Wind," unveiling a new line up of products including its next-gen HUAWEI WATCH GT 6 Series, HUAWEI WATCH Ultimate 2, and HUAWEI WATCH D2, combining high-fashion aesthetics with advanced health and fitness monitoring. Other exciting announcements included the debut of the HUAWEI nova 14 Series, HUAWEI FreeBuds 7i, and HUAWEI MatePad 12 X. 

The HUAWEI WATCH GT 6 Series embodies the "Ride the Wind" philosophy, blending fashion with athletic performance. With a ground-up engineering overhaul, the smartwatch delivers an impressive 21-day battery life and pinpoint outdoor positioning, powered by the all-new HUAWEI TruSense System for all-round, fast, and accurate health tracking metrics.

Building on a library of over 100 workout modes, the HUAWEI WATCH GT 6 Series introduces substantial upgrades to four essential outdoor activities: cycling, trail running, golf, and skiing. The new Cycling mode introduces a virtual power meter, providing professional-grade performance analytics without the need for a pro-level power meter, and unlocks a more advanced cycling experience. The Trail running mode gains next-level features, such as pinpoint positioning, altitude trend charts, and real-time grade analysis. Meanwhile, the upgraded Golf mode comes with a host of high-level features, including high-definition fairway maps.

HUAWEI WATCH Ultimate 2 and WATCH D2: Breakthroughs in Professional Fitness and Health Monitoring

The HUAWEI WATCH Ultimate 2 debuts as the industry's first smartwatch rated for 150-meter diving with audio functionality. Its groundbreaking sonar-based underwater communication enables underwater watch-to-watch messaging up to 30 metres and a one-touch SOS up to 60 metres, delivering more efficient underwater communication and greater peace of mind to deep-sea explorers.

The latest iteration of the HUAWEI WATCH D2 comes in a dazzling new Blue colour and supports more comprehensive blood pressure monitoring features, including single reminders and recurring reminders. Combined with individual measurements and ambulatory blood pressure monitoring, these features create a robust and versatile system designed to meet the diverse needs of users for effective blood pressure management.

HUAWEI nova 14 Series: Reimagined Professional Portraiture with Ultra Chroma Camera

The HUAWEI nova 14 Series reimagines mobile portraiture with a pioneering Ultra Chroma Camera and a new and improved XD Portrait Engine, producing portraits of exceptional depth and texture. It excels in challenging low-light environments, such as live music venues, rendering scenes with stunning clarity and nuanced detail. The 50 MP front camera supports auto-focus Portrait Dual Camera and a special 5x portrait zoom, delivering remarkable selfie capabilities. There is also a wealth of groundbreaking AI photo editing features, including AI Best Expression and AI Remove, which place a professional editing suite at users' fingertips, ensuring that each shot shines through and is blemish-free.

HUAWEI MatePad 12 X and M-Pencil Pro: A New Era of Paperless Learning and Creativity

The newly unveiled HUAWEI MatePad 12 X PaperMatte Edition tablet comes equipped with an ultra-clear PaperMatte Display designed for visual comfort. The MatePad works seamlessly with the HUAWEI M-Pencil Pro stylus, which supports handy features like one-pinch in-app radial menu pop-ups, one-tap HUAWEI Notes access, and seamless twist-to-switch brush adjustments.

Huawei also announced the official kick-off of the GoPaint Worldwide Creating Activity 2025. GoPaint 2025 will continue with its four signature categories: Narrative Art, Digital Watercolour & Ink, Sci-Fi Art, and Cutting-edge Painting, while introducing a new category, Animation. The initiative encourages creators worldwide to embrace their imagination and express it through digital art.

Now is Yours: Huawei Deepens Dialogue with Young Consumers

Another highlight of the event was the debut of Huawei’s new vibrant brand position, "Now is Yours." Representing its commitment to engage more closely with a new generation of global consumers, “Now is Yours” is underpinned by openness and inclusivity, aiming to create cultural and emotional resonance through technology that is both innovative and human.

Looking to the future, Huawei reaffirms its commitment to championing youth culture and utilising innovation as a universal language. By designing technology with greater warmth and empathy, Huawei aims to synchronise its rhythm with the global community, embarking on a shared journey into a future of infinite possibilities.

Bucket Tech: Samsung Galaxy s25 Edge

Samsung Electronics Co., Ltd. has revealed the full specifications of the Galaxy S25 Edge, a category-defining slim smartphone joining the Galaxy S series. Crafted with style and strength in mind, Galaxy S25 Edge strikes a new balance of premium, pro-level performance in a resilient titanium body only 5.8mm thick. S25 Edge delivers on the S series legacy, integrating an iconic Galaxy AI-enabled camera and unleashing a new realm of creativity in an effortlessly portable device.

“Galaxy S25 Edge is more than a slim smartphone. The superior engineering that brought this revolutionary smartphone to life illustrates a commitment to overcoming barriers that helps Galaxy deliver truly unexpected premium experiences for people around the world,” said TM Roh, President and Acting Head of the Device eXperience (DX) Division at Samsung Electronics. “S25 Edge not only marks a breakthrough for its category, but it also accelerates important innovation across the mobile industry.”

Exceptionally Sleek and Strong Design

With a thin 5.8mm chassis, Galaxy S25 Edge is a remarkable feat of engineering that reimagines nearly every element of smartphone design for an even more compact and convenient experience. Its refined frame bridges form and function at just 163 grams, taking slim smartphones to the next level while staying true to the Galaxy S series’ unified design.

Alongside its streamlined silhouette comes exceptional resilience. The optimally curved edges and sturdy titanium frame offer enduring protection for everyday use. The latest Corning® Gorilla® Glass Ceramic 2 - a new glass ceramic offering that delivers engineered resilience, is used for the front display to yield both vibrancy and strength on Galaxy S25 Edge.

Dynamic Creativity with a Pocketable 200MP Camera

The slim and light design of Galaxy S25 Edge makes it easier than ever for users to capture memorable moments and express their creativity anytime, anywhere. The 200MP wide lens upholds the Galaxy S series’ iconic camera experience while taking Nightography to a new level.

Thanks to its ultra-high resolution, users get sharper photos while maintaining clearer shots with large pixel size — capturing images with over 40% improved brightness in low-light environments. The 12MP ultra-wide sensor features autofocus, which powers crisp, detailed macro photography for even more creative flexibility. Galaxy S25 Edge benefits from the same ProVisual Engine that was optimised for Galaxy S25 with pro-grade enhancements producing sharp details for clothes or plants and natural, true-to-life skin tone in portraits.

Galaxy AI-powered editing features, including fan-favourites like Audio Eraser and Drawing Assist are all brought over from the Galaxy S25 series, pairing advanced creative and editing tools with Samsung’s finest and best, slim form factor.

Peak Performance Expertly Configured in Ultra-Slim Housing

Galaxy S25 Edge is built to deliver premium performance, starting with the Snapdragon 8 ® Elite Mobile Platform for Galaxy, the same processor available in all Galaxy S25 series devices globally. Customised by Qualcomm Technologies, Inc., the chipset powers Galaxy S25 Edge’s on-device AI processing capabilities and offers reliably fast performance all day.

Galaxy S25 Edge also keeps its cool under sustained use thanks to a reconfigured vapor chamber that is thin yet broader for steady heat dissipation. Matching the Galaxy S series’ renowned performance standards, Galaxy S25 Edge features advanced, efficient AI image processing with ProScaler, which delivers a 40% improvement in display image scaling quality, while incorporating Samsung’s customised mobile Digital Natural Image engine (mDNIe).

A Trusted Companion with Galaxy AI

Integrating Galaxy AI at nearly every touchpoint, Galaxy S25 Edge offers our most natural and context-aware mobile AI experiences. Users get personalised, multimodal AI capabilities with peace of mind that their personal data is always safe. Mirroring the broader Galaxy S25 series, Galaxy S25 Edge integrates AI agents that work seamlessly across multiple apps, helping as a true AI companion to get things done more easily.

Galaxy AI also gets better at integrating with daily routines. Now Brief and Now Bar include third-party app integrations for greater convenience and helpful reminders during everyday commuting, dining and more. Thanks to Galaxy’s deep integration with Google, Galaxy S25 Edge brings Gemini’s latest advancements to more users.

For example, with Gemini Live’s new camera and screen sharing abilities, users can show Gemini Live what they see on their screen or in the world around them while simultaneously interacting with it in a live conversation. Experiences powered by Galaxy AI on Galaxy S25 Edge aren’t just convenient—they’re designed with privacy at the core.

On-device AI processing ensures data is kept secure by Samsung Knox Vault, continuing Samsung’s unwavering commitment to ensure hyper-personalised mobile experiences never sacrifice privacy. Rooted in craftsmanship and driven by performance, Galaxy S25 Edge delivers pro-level photography, personalised AI experiences and more. It goes beyond a slim form factor to challenge expectations for what a smartphone can be.

Availability & Pricing

The Galaxy S25 Edge is now available locally in Titanium Jetblack at a recommended retail price of R24,999 cash or with post-paid deals starting from R999pm x36m. Plus if you buy the Galaxy S25 Edge on contract between 01 and 30 September 2025, you can also get the Galaxy Tab S10 FE 5G for R299pm x36m or Galaxy Watch8 Classic LTE for R129pm x36m. This also comes with six free months of Google AI Pro (valued at over R2500). This slim, category-defining smartphone is available through Vodacom, Cell C, Incredible Connection, FNB, Takealot, and Samsung’s brand and online stores: samsung.com/za.

Bucket Tech: Samsung Unleashes Awesome Intelligence on Galaxy A Series

Samsung Electronics Co., Ltd. celebrated the launch of its latest Galaxy A series - the Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G - at an exciting event in Johannesburg. Marking a bold new chapter for Samsung’s most popular smartphone line, the latest Galaxy A series comes with Awesome Intelligence, Galaxy’s first-ever comprehensive mobile AI tailored specifically for this range of devices.

For the first time, Galaxy A series users can enjoy fan-favourite Galaxy AI features, previously exclusive to flagship devices, now reimagined for a wider audience. Awesome Intelligence brings powerful, fun, and easy-to-use tools that transform how users create, connect, and explore.

“With Awesome Intelligence, we’re delivering an experience that’s smarter, more creative, and more personal to user and fans of the ever-popular Galaxy A series,” said Justin Hume, Vice President of Mobile Experience at Samsung South Africa. “These new devices bring flagship-level AI features and robust security to more people than ever before, while also debuting Samsung SOS+ – a true game-changer for personal safety in South Africa.”

Unlocking Creativity with Awesome Intelligence

Powered by One UI 7, Awesome Intelligence delivers cutting-edge AI innovations, including Circle to Search, which has taken searching on your phone to the next level. Featuring Awesome Intelligence enhancements, it’s now not just for images; it can now also recognise music playing in videos, helping users identify songs by tapping a button. With it, you can instantly identify songs playing nearby or from memory, thanks to advanced audio recognition.

The Galaxy A series also takes the camera experience to a new level with creator-focused tools, starting with a powerful triple-camera system featuring a 50MP main lens on all devices. AI enhancements ensure every photo and video looks sharp, vibrant, and perfectly lit, thanks to the improved camera set-up. Editing features like Object Eraser let users remove unwanted elements from images, while Filters offer personalised colour and style extraction for a unique visual flair. The result? Effortless creativity with every tap.

All three models feature a robust 5,000mAh battery[i], with Super-Fast Charging 2.0 (45W) support on the Galaxy A56 5G and A36 5G for all-day performance. The entire line-up is built to endure life’s surprises with IP67-rated dust and water resistance[ii] - now included even on the Galaxy A26 5G for the first time.

Introducing Samsung SOS+: Real-Time Emergency Assistance

Samsung also unveiled Samsung SOS+, a personal emergency service developed in partnership with AURA, the country’s leading emergency response platform. Samsung SOS+ connects users to a nationwide network of vetted medical and armed responders.

In an emergency, users dial the dedicated SOS+ number, which instantly shares their live location with AURA’s secure system. Help is then dispatched immediately, with a call-back from the SOS+ control centre to confirm assistance is en route. The service is free for the first 12 months with the purchase of any qualifying device, including the new Galaxy A56, A36, and A26. The Subscription service will be available from 01 May 2025.

Bucket Tech: Samsung Announces Official Rollout of One UI 7

Samsung Electronics Co., Ltd. has announced that the official rollout of One UI 7 will start April 7 , bringing a bold new design for greater personalisation and control to the user experience. One UI 7 introduces new interface built for AI, helping users interact with their Galaxy devices more naturally than ever before. The update will be available starting with the Galaxy S24 series, Galaxy Z Fold6 and Z Flip6, gradually rolling out to more Galaxy smartphones and tablets.

Bold New Design for Greater Personalization

One UI 7 comes with a simple, impactful, and emotive design, bringing streamlined and cohesive experience to Galaxy users. A simplified home screen, redesigned One UI widgets and lock screen allow users to intuitively and seamlessly customise their devices. For added convenience, Now Bar provides real-time updates that matter most right on the lock screen. So during a morning run, users can easily check their progress and see what song is playing in your Galaxy Buds – all with a simple swipe, without unlocking their phone.

Smarter AI Features for More Intuitive Experience

One UI 7 introduces seamless AI-driven experiences that help users to stay productive and explore their creativity. With Galaxy AI, users can simplify everyday tasks, minimising the need to switch between applications. AI Select intuitively recommends by understanding context. For example, a user can simple swipe the Edge Panel and click ‘AI Select’ icon when watching a video to save it as a GIF file. Writing Assist allows users to easily summarise or automatically format contents in which texts can be selected.

One UI 7 also enables simple edits to give users more creative control and freedom. Drawing Assist helps bring ideas to life with more than a single input, including combinations of text prompts and images or sketches. Audio Eraser makes advanced editing accessible for all, by isolating categories of sounds and removing unwanted noise in videos.

With deeper Google Gemini integration, controlling the device is as easy as speaking to a friend. Long-press the side button and say, “Find Italian, pet-friendly restaurants with outdoor seating nearby.” Gemini instantly pulls up recommendations in one seamless interaction.

Natural language search extends to Settings, making it easier to adjust preferences. Users can simply go into Settings and say “My eyes are feeling tired.” In an instant, recommended options such as adjusting brightness or turning on Eye comfort shield appear.

Availability

One UI 7 will begin rolling out on April 7, expanding to more Galaxy smartphones and tablets in the following weeks, including the Galaxy S24 series, Galaxy S24 FE, the Galaxy S23 series, Galaxy S23 FE, Galaxy Z Fold6 and Z Flip6, Galaxy Z Fold5 and Z Flip5, the Galaxy Tab S10 series and the Galaxy Tab S9 series.

Bucket Tech: New Samsung Galaxy A Series Models Launched

Samsung Electronics Co., Ltd. has unveiled the Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G, the latest Galaxy A series smartphones. For the first time, the Galaxy A series is integrating Awesome Intelligence—including Galaxy’s fan-favourite AI-powered features to reimagine creativity — while bringing enhanced durability and longevity, as well as robust security and privacy protections to provide a safe and long-lasting mobile experience.

“The new Galaxy A series marks an important step in our mission of AI for all, by opening Galaxy’s incredible mobile AI experiences to even more people around the world,” said TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics. “With these awesome new features and capabilities, we are excited to unlock limitless creativity on the Galaxy A series while ensuring a safe, reliable and fun mobile experience.”

Awesome Intelligence for Advanced Search and Creativity

Awesome Intelligence is the first comprehensive mobile AI exclusively available on Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G and brings users powerful, fun and easy-to-use AI tools. Powered by One UI 7, the new Awesome Intelligence features bring amazing search and visual experiences to Galaxy A series users.

 A fan-favourite on Galaxy A series devices last year, Google’s enhanced Circle to Search, makes it easier than ever to search and discover from the phone’s screen. With the latest upgrades, users can now get even more done on their phone. Circle to Search will quickly recognise phone numbers, email addresses and URLs on the screen so users can take action with a single tap.

With the recent enhancements to Circle to Search, users can also instantly search the songs they hear without switching apps. Whether it’s a song playing on social media from their phone or music that’s playing from speakers near them, just long press the navigation bar to activate Circle to Search, then tap the music button to effortlessly identify the song name and artist.

The Galaxy A series also takes the camera experience to a new level with creator-focused tools, starting with a powerful triple-camera system featuring a 50MP main lens on all devices and 10-bit HDR front lens recording on Galaxy A56 5G and Galaxy A36 5G for bright and crisp selfies. Galaxy A56 5G features leading camera technology with a 12MP ultra-wide lens, while the entire Galaxy A series empowers creativity in new and exciting ways through intelligent visual editing.

Exclusively available on Galaxy A56 5G, Best Face makes it easier than ever to capture the perfect group shot by selecting and combining the best expressions or features for up to five people from a motion photo. Whether someone blinked or looked away, Best Face ensures everyone looks their best in a single, seamless shot. The Galaxy A56 5G also brings enhancements to Nightography, with Low Noise Mode making its way to the 12MP selfie camera and additional wide camera support to capture stunning content in low-light settings.

Galaxy A 56 5G, Galaxy A36 5G and Galaxy A26 5G all bring fine-refined Object Eraser, allowing users to remove unwanted distractions from photos. Whether it’s an unexpected passerby or a distracting shadow, users can manually or automatically select objects to erase, achieving a cleaner, more polished final image with just a few taps. Moreover, Filters[5] enables custom filter creation by extracting colours and styles from existing photos for users to apply for a unique and personalised effect depending on mood and taste. With these intelligent tools, users can refine and enhance their photos effortlessly, bringing a new level of creativity to every shot.

Built To Last With Upgraded Displays and Software Longevity

Now with up to six generations of Android OS and One UI upgrades and six years of security updates, the Galaxy A series reinforces its software longevity even more. These updates add additional support toward optimising the device’s lifecycle, ensuring users can enjoy a smooth and reliable experience for years to come.

The Galaxy A56 5G and Galaxy A36 5G also introduce a larger display created for a high-quality, immersive viewing experience. Both devices feature a 6.7-inch FHD+ Super AMOLED display with brightness levels reaching up to 1200 nits, allowing for a more vibrant and immersive entertainment experience. New stereo speakers further enhance the experience with rich, balanced sound.

With a 5,000mAh battery included throughout the entire line-up, the new Galaxy A series is designed to keep up with users’ daily routines. Galaxy A56 5G and Galaxy A36 5G support 45W charging power and Super-Fast Charge 2.0 technology, delivering even faster charging for extended use. Both models also deliver enhanced performance, as Galaxy A56 5G is powered by the Exynos 1580 chipset and Galaxy A36 5G features the Snapdragon® 6 Gen 3 Mobile Platform. A larger vapour chamber in both devices helps sustain performance, ensuring smooth gameplay, video playback, and effortless multitasking.

Beyond performance, the new Galaxy A series is built to withstand life’s unpredictable moments. For the first time, Galaxy A26 5G features an IP67 dust and water resistance rating for strong protection against the elements, matching the IP67 rating on Galaxy A36 5G and Galaxy A56 5G. Additionally, an advanced Corning® Glass cover material adds a layer of durability against scratches and crack.

Expanded Protections for Security and Privacy Assured

Thanks to the integration of One UI 7 on the Galaxy A series for the first time, Samsung is further supporting robust security and privacy. With Samsung Knox Vault, the Galaxy A series provides an extra, fortified layer of device safety, transparency and user choice – ensuring sensitive data always stays protected. Equipped with the latest One UI 7 security and privacy features, Galaxy A series users benefit from holistic protection  — including enhancements in Theft Detection, More Security Settings and other features.

Upon release, Digital Key on Galaxy A56 5G and Galaxy A36 5G devices will be available in select markets in Asia, Europe, and North America with more markets to follow.

The new Galaxy A series is available in a range of colours. Galaxy A56 5G is available in Awesome Black, and  Awesome Olive. Galaxy A36 5G is available in  Awesome Black, and Awesome Lime; and Galaxy A26 5G is available in Black, and  Mint .

Launch Offer

For a limited time, customers purchasing the Galaxy A56 5G, Galaxy A36 5G, or Galaxy A26 5G can take advantage of the exciting launch offer where they can buy the Galaxy A56, A36, or A26 on contract and get the Galaxy Tab A9 LTE for only R49 or receive the Galaxy Fit3 for just R499 on non-contract purchases.

Bucket Tech: HUAWEI Q1 Tech Drop

Huawei yesterday unveiled a spectacular line-up of audio, wearable, tablets, and foldable products at the HUAWEI Innovative Product Launch held in Kuala Lumpur, Malaysia. The launch event saw the release of the HUAWEI Mate XT | ULTIMATE DESIGN, the world’s first commercial trifold smartphone. Born out of a bold undertaking of the impossible, Huawei had to make several engineering breakthroughs to achieve this new foldable design, redefining the industry. The new HUAWEI MatePad Pro 13.2" also sets new standards for tablets with a spectacular display and PC-level productivity enhancements.

Huawei also announced two other new products: the brand’s first hooked earphones, the HUAWEI FreeArc, and the HUAWEI Band 10.

HUAWEI Mate XT | ULTIMATE DESIGN Makes Highly Anticipated Global Debut

After months of anticipation, the HUAWEI Mate XT | ULTIMATE DESIGN finally made its worldwide debut. The trifold display is the first-ever in the industry and has smashed ceilings while setting many new records in smartphone innovation. It is now the thinnest foldable and the largest foldable display at the same time, and measures as thin as 3.6 mm and 10.2 inches wide when unfolded.

Built with an Advanced Precision Hinge System, the trifold display has achieved a breakthrough in durability and is the first to support inward and outward folding. This new foldable device revolutionises the display experience. Whether it's horizontal or portrait browsing, a 10.2-inch large-screen immersive visual, or an efficient split-screen experience you are looking for, the HUAWEI Mate XT | ULTIMATE DESIGN’s expanded functionality turns it into a multi-scenario device. Users will also enjoy advanced photography through the Ultra Aperture XMAGE Camera, which features a 10-step Adjustable Physical Aperture that captures sharp, professional shots.

The HUAWEI Mate XT | ULTIMATE DESIGN will be available in South Africa in April 2025

HUAWEI MatePad Pro 13.2”: PC-Level Capabilities, Tablet Convenience

The new HUAWEI MatePad Pro 13.2” brings PC-level professional office capabilities to the tablet industry through an immersive display, flagship performance, and the addition of efficient productivity functionality and accessories. 

With a 13.2" Flexible OLED PaperMatte Display built with professional colour accuracy, 1000nits ultra-high brightness, and 2.8K ultra-high resolution, HUAWEI MatePad Pro 13.2” brings the ultimate display experience with life-like visuals and top-notch clarity. Huawei’s improved PaperMatte Display technology successfully minimises glare, reducing eye strain even during extended use. The tablet also brings PC-level WPS Office that allows desktop-mode editing and presentations. Through a PC-level software experience along with touch interaction, HUAWEI Smart Magnetic Keyboard, HUAWEI M-Pencil (3rd Generation) and external mouse support, users can seamlessly switch between PC and tablet modes to enjoy efficient on-the-go working.

In addition, the new HUAWEI MatePad Pro 13.2” is also equipped with professional applications such as HUAWEI Notes and the GoPaint App, ensuring users can maximise productivity and creativity. The massive 10,100 mAh battery delivers a long-lasting battery life, and with HUAWEI SuperCharge, it can be fully charged in just 65 minutes. Powering users through hectic workdays.

HUAWEI MatePad Pro 13.2” will also be available in South Africa in April 2025

HUAWEI FreeArc: Huawei’s Fresh New Take on Open-Ear Earbuds

Huawei has also announced the HUAWEI FreeArc, its very first open-ear earbuds with earhooks. To achieve an ergonomic and breathable design, the earbuds revive Huawei’s iconic C-Bridge Design and also incorporate 0.7mm high-performance nickel-titanium (Ni-Ti) shape memory alloy that comfortably moulds to the user’s ears. The earbuds are 81.5% covered with ultra-soft, skin-friendly liquid silicone for lasting comfort. HUAWEI FreeArc delivers clear, rich sound that’s perfect for both sports enthusiasts and busy business professionals who need a comfortable pair of earbuds for calls throughout the day.

HUAWEI FreeArc will be available in South Africa in May 2025

HUAWEI Band 10: All-in-One Wellness Assistance

The new HUAWEI Band 10 offers a complete upgrade for holistic wellness, starting with sleep and emotional well-being. By analysing your daily routine, the Enhanced Sleep Health Assistant provides personalised sleep insights, actionable recommendations and detailed summaries of the user’s sleep patterns using HRV data, boosting overall sleep quality for vitality and performance.

The smart band also features an enhanced Emotional Wellbeing Assistant, which monitors subtle physiological changes throughout the day through real-time health data. This wellness feature also introduces interactive Panda-themed watch faces that visually track mood shifts and allow for app customisation to suit your needs. With a stylish design and skin-friendly material, HUAWEI Band 10 effortlessly elevates your everyday look while enhancing all-day comfort.

HUAWEI Band 10 will be available in South Africa in March 2025

Bucket Tech: HUAWEI to Unveil Next-Gen Foldable Smartphone

Huawei is set to host a highly anticipated launch event in Dubai this December, where the company will showcase a lineup of groundbreaking products poised to push the boundaries of innovation. The event marks a pivotal moment for the brand, unveiling groundbreaking products like the HUAWEI Mate X6, HUAWEI FreeBuds Pro 4, and HUAWEI nova 13 Series. The new products will set new benchmarks for design, functionality, and user experience in the mobile and audio markets.

As Huawei continues to solidify its position as a leader in the tech industry, this launch will underscore the company’s expanding influence in international markets.

A New Era for Foldable Phones

Huawei’s latest flagship foldable, the HUAWEI Mate X6, will be unveiled during the Dubai launch. The phone is expected to redefine the future of foldable smartphone technology. It is among the company’s most advanced foldables to date. The Mate X6 is expected to once again raise the bar of mobile photography, building on Huawei’s legacy of pioneering smartphone cameras with its Mate Series.

Besides the Mate X6, Huawei will unveil its next-generation audio products, including the HUAWEI FreeBuds Pro 4. These earbuds will be the first to feature HUAWEI SOUND, offering an immersive audio experience. They will also include AI-driven noise reduction technology, designed to isolate the wearer’s voice during calls while eliminating environmental noise—a feature that significantly enhances call quality, particularly in noisy environments.

Consumers can also look forward to the launch of the HUAWEI nova 13 series, a new midrange smartphone that brings a unique interweaving design and an array of exciting features. The HUAWEI nova 13 series offers significant upgrades over its predecessors, including enhanced camera capabilities, a performance boost, and more. Additionally, the new HUAWEI MatePad 11.5 will deliver a paper-like experience, perfect for light office productivity, efficient learning, and everyday tasks.

A Strategic Milestone

The Dubai event, scheduled for the 12th of December, will mark the global unveiling of Huawei's several innovative products. The MEA market is one of the fastest-growing and most dynamic regions for technology, and Huawei is committed to strengthening its regional presence. By continuing to introduce groundbreaking products, Huawei is positioning itself to shape the future of mobile technology while reinforcing its role as a global tech powerhouse.

 

Bucket Tech: HONOR Introduces Circle to Search

Global technology brand HONOR announced the availability of Circle to Search with Google on the flagship HONOR Magic V3, the world’s slimmest inward foldable smartphone, as well as on the HONOR 200 Series, delivering superior performance and an unrivalled studio-level portrait photography experience. The new enhancement ensures everyone can benefit from the latest AI advancements, bringing a seamless and intuitive search experience to smartphone users around the world.

“Enhancements in AI are transforming the way we work, learn, shop, create and interact with our devices. Whether you need translation assistance, homework help or simply want to find out more about an image that’s caught your eye on social media, our smartphones have become our go-to source for searching for this information,” said George Zhao, CEO of HONOR. “As a human-centric technology brand, HONOR is committed to bringing the benefits of AI to all. Thanks to our close industry collaboration with Google and by introducing this feature to not one, but two of our popular smartphone lines, it’s now possible to unlock a world of information at your fingertips, offering a whole new level of convenience in people’s daily lives.”

Circle to Search empowers users to instantly search for anything they see on their phone with Google. With Circle to Search, users can simply circle, highlight, scribble or tap anywhere on their screen to select the text, image or video they want to search for more information about, without switching apps. Circle to Search makes searching for whatever inspires you even easier.

HONOR’s AI Journey: Building a Comprehensive and Responsible AI Ecosystem

Recognizing the pivotal role of AI in shaping future lifestyles, HONOR has long viewed AI as a strategic priority. Through continuous R&D and open collaboration with industry partners, HONOR is dedicated to enriching its on-device AI ecosystem, delivering forward-thinking AI solutions to consumers worldwide. Earlier this year, HONOR unveiled HONOR’s Four-layer AI Architecture, a blueprint for industry-wide adoption that will ultimately benefit users everywhere. Embracing a hybrid AI strategy that fully integrates on-device AI and cloud AI capabilities, HONOR has developed a multi-layered security architecture and the HONOR Personal Cloud Compute, safeguarding user data and privacy during interactions with cloud AI services. 

Unveiled at IFA 2024, the latest flagship foldable HONOR Magic V3 features a host of pioneering AI capabilities. Teaming up with Google, the HONOR Magic V3 is equipped with AI Eraser, Face to Face Translation and HONOR Notes tools, empowering users with pro-grade productivity features. In keeping with its user-centric approach, HONOR has introduced the industry’s first AI Defocus Eye Protection Technology and AI Deepfake Detection Anti-Fraud Technology, addressing common health and safety concerns associated with smartphone usage. In addition, running on MagicOS 8.0.1, HONOR devices come with the intent-based Magic Portal and Magic Capsule, redefining human-device interactions to offer users optimal convenience.

Bucket Tech: Samsung A55 5G Review

The Samsung Galaxy A55 5G is a commendable addition to the mid-range smartphone market, offering a blend of performance, design, and connectivity that caters to a diverse range of users. I spent a few weeks with this latest offering in the Galaxy A series category and here's a detailed look at its features and how it stands out in the South African market against it's competitors.

Unboxing

Design and Build

The Galaxy A55 5G sports a sleek, modern design with a premium feel. Its polycarbonate back with a matte finish provides a comfortable grip and reduces fingerprint smudges, making it practical for daily use. The device is available in various colors, appealing to both conservative and vibrant style preferences.

Display

Equipped with a 6.6-inch Super AMOLED display, the A55 5G delivers vivid colors and deep blacks, perfect for multimedia consumption. The Full HD+ resolution ensures crisp visuals, enhancing the experience of streaming services, which are increasingly popular in South Africa. The Infinity-O design, with a small punch-hole for the front facing camera, maximizes the screen real estate, making it ideal for browsing, social media, and gaming.

Performance

Powered by an Exynos chipset with an improved Octa-core CPU, the Galaxy A55 5G handles multitasking with ease. Whether you’re switching between apps, playing graphically intensive games, or working on productivity tasks, the performance remains smooth and responsive. The 128GB or 256GB of internal storage, expandable via microSD up to 1TB, offers ample space for apps, photos, and videos. Gaming on the A55 is simply brilliant, playing games such as COD which are heavily RAM and WiFi dependent, I had zero issues with loading and game play, in-fact, it was such an immersive experience, I got locked in the day I installed it and played for almost 2 hours straight!

5G Connectivity

One of the standout features of the A55 is its 5G capability. As 5G networks expand across South Africa, the A55 is future-proofed to take advantage of faster data speeds and improved network reliability. This makes it an excellent choice for users who rely heavily on mobile data for streaming, online gaming, or remote work.

Camera System

The triple camera setup on the Galaxy A55 5G includes a 50MP main sensor, a 12MP ultra-wide lens, and a 5MP macro lens with depth sensor. This versatile array allows users to capture a wide range of shots, from detailed close-ups to expansive landscapes. The camera performance is solid in good lighting, with decent low-light capabilities, thanks to the Night Mode feature. The 32MP front camera produces sharp and vibrant selfies, catering to social media enthusiasts. No with AI functionality, the camera can take pictures with the best settings all by detecting the environment and lighting around. The AI engine also enhances the editing experiences with a simple touch of a button that will transform the images taken by you. 

Battery Life

The 5000mAh battery ensures that the Galaxy A55 5G can easily last a full day of moderate to heavy use. With 25W fast charging support, recharging the device is quick and convenient, minimizing downtime. For South Africans who are often on the go, the reliable battery life is a significant advantage and with you not needed to hunt for a socket outlet to charge at any given time helps a lot. I used the device to multitask, meaning using it as a WiFi hotspot for my laptop (I don't trust free WiFi), taking pictures, making calls and checking on social media, the device lasted me my full day which starts at 5:30am at the gym till I go to bed at 10pm at night. I was very impressed. 

Price and Value

Coming in at R9,999 the Samsung Galaxy A55 5G is really a device that is extremely well priced. In the South African market, where price sensitivity is crucial, the Galaxy A55 5G offers great value for its features. It competes well with other mid-range devices, delivering a premium feel without the flagship price tag. Samsung’s strong brand presence and reliable after-sales service in South Africa further enhance its appeal.

Conclusion

The Samsung Galaxy A55 5G stands out as a versatile and capable smartphone, well-suited to the diverse needs of South African users. Its combination of performance, design, and future-ready connectivity makes it an attractive choice for anyone looking for a reliable mid-range device. Whether you’re a student, professional, or tech enthusiast, the A55 5G is equipped to handle a variety of tasks with ease.

Some Examples of pictures taken with the A55