Last night saw the launch of Honor in South Africa, the Chinese sub-brand of global giants Huawei brings with it a more affordable smart phone range which has already had tremendous success in Asia, Russia, Middle East and certain parts of Europe. The launch last night was for one of their flagship devices, the Honor 8X, form their X series, which they dub their "affordable flagship range"...didn't know there was such a thing but here we are. If I had to guess an equivalent range, I'd say its a budget version of the Huawei P Series.
Telling us more about Honor was President of Honor MEA region, Chris Sun. With the success achieved elsewhere, it was a no brainer to launch Honor which offers unrivaled products at unbeatable prices. He also claims that Honor set "tech trends" with their devices improving the way low cost smart phones are made, offering their customers more for less. He has already set a target for his South African team, to achieve a top 3 market share by 2020 nationally. A major feat but it can be done.
Next up Richard Liu, the CEO of Honor South Africa was up to tell us more about the device being launched, the Honor 8X. It's the first device in its category to offer a 91% screen to body ratio with full view display. Total screen size is 6.5", has 4GB of RAM and 64GB storage space. The Honor 8X has the Kirin 710 processor with GPU turbo improving response time for applications and gaming. The Honor 8X has AI cameras for both the front and back, with the main rear camera being 20MP dual lens and the fron, 16MP. The AI camera helps improve the quality of image captured by assessing the the background, light and focus. One of the main draw points is it's low light photography, when compared to the iPhone X, the camera on the Honor 8X shows more detail, light and better quality. The screen on the Honor 8X is also gentle on your eyes with it being the first mobile phone to receive certification from TUV Rheinland, assuring users that the screen emits low light that doesn't put strain on your retina.
Now with all these great features and technology in the Honor 8X, you could be thinking the device is close to the 10 grand mark, but you would be wrong, Honor 8X is priced at R5499! Available from Monday the 26th of November across the country, exclusively to Foschini outlets and available in three colours, blue, black and red. This is just the first phase with plans for sales to be expanded through other mediums and outlets. Next year Honor plan to bring in more devices, starting with their flagship device in January.