Samsung South Africa is putting safety and peace of mind directly into customers’ hands with the launch of Samsung SOS+* campaign, running from 18 May to 30 June 2026. Customers who purchase the new Samsung Galaxy A57 5G or Galaxy A37 5G during the promotional period will qualify for 12 months of free access to Samsung SOS+, an on-demand emergency response subscription provided by AURA.
Designed for those navigating busy lifestyles, late-night commutes, family responsibilities, travel, and unexpected emergencies, Samsung SOS+* transforms the smartphone into more than just a communication device. It becomes a personal safety companion that is always within reach.
In an emergency situation, Samsung SOS+* immediately geolocates the user and dispatches traceable private security and medical emergency services in real time. Available 24/7 across South Africa, the service gives users direct access to rapid support when every second matters.
To activate the offer, customers simply need to purchase a Galaxy A57 5G or Galaxy A37 5G device, redeem the offer via Samsung Members app, register, and enjoy a full year of emergency assistance at no additional cost. Customers will have until 31 July 2026 to redeem the offer through Samsung Members.
Samsung SOS+* is provided by AURA, South Africa’s leading emergency response platform. Since 2017, AURA has focused on transforming emergency response through technology, connecting users to real-time, efficient medical and armed response services. The partnership combines Samsung’s trusted mobile innovation with AURA’s advanced emergency response capabilities to create an integrated safety solution that fits naturally into modern life.
The campaign reinforces Samsung’s commitment to making meaningful innovation more accessible, bringing premium experiences and practical everyday solutions to more consumers through the Galaxy A Series.
“Smartphones have become central to how we live, work, connect, and move through the world. With Samsung SOS+*, we are extending that experience even further by offering our customers an added layer of safety and reassurance. The new Galaxy A57 5G and Galaxy A37 5G are designed to deliver powerful everyday experiences, and through this partnership with AURA, they now also provide immediate access to trusted emergency support when it matters most,” says Rae Hargreaves, Head of Marketing: Mobile eXperience at Samsung South Africa.
Whether users are travelling alone, waiting for a ride, managing school runs, or simply wanting greater peace of mind for themselves or their loved ones, Samsung SOS+* offers reassurance in the palm of their hand.
The latest Galaxy A Series devices continue to deliver popular Galaxy experiences including advanced camera capabilities, intelligent AI (artificial intelligence)-powered tools, long-lasting performance, and enhanced connectivity. With the addition of
- To activate, you must install the Samsung Members app, find the SOS+ banner, and register on the linked AURA platform to complete the process. After registration, it's recommended to also download the separate Samsung SOS+ app and save the toll-free number for full access to the emergency response service.
- Terms and Conditions Apply. Offer has to be redeemed by 31 July 2026.
- AURA has partnered with the best private security & medical companies across South Africa to ensure that you have help wherever you may be. AURA has a live coverage map to see specifically where the services cover you based on your location. AURA currently covers all population centres including all major cities, towns and even certain informal settlements
