Amstel Boomtown 2018

When it comes to the Durban July, it's all about which marquee you're at, it's got have the vibe, the performers, the bars, the atmosphere that encompasses the event and there is only one marquee that's worth mentioning, and it's the Boomtown marquee! In what will be it's 10th year running this year, organizers are pulling out all the stops to ensure this years Boomtown is the biggest and best so far. While title sponsors may have changed over the years, the ethos of Boomtown still remains the same, giving the people whom attend an experience encompassing the ultimate in hospitality, luxury, decadence and vibe.

This year Boomtown is sponsored by Amstel and powered by Channel O and they are excited to announce the musical entertainment at this years biggest social event in Africa on the 7th of July 2018. This years line up is  all about celebrating South Africa's favourite musical genres, be prepared to experience music and urban lifestyle at its finest as Shimza, Maphorisa, Bongo Maffin, HHP, Shekinah, DreamTeam and Babes Wodumo take the Amstel Boomtown stage by storm!

There are a host of ticket packages available for Amstel Boomtown, starting off with General Access, R690, VIP Individual packages from R2500 and VVIP Individual packages from R3500, more information on what these tickets include, see the Boomtown website. For group bookings and private table bookings, please contact David from Boomtown events on david@boomtownevents.co.za. All individual tickets are available to purchase from Computicket. 

Be sure to look out for more exciting Amstel Boomtown announcements by following their Twitter, Facebook and Instagram accounts as all roads lead to the ultimate Durban July lifestyle marquee on 7 July 2018! 

Amstel Lite - Make Your Play

The all new Amstel Lite is relatively new to the market but yet it's becoming a firm favourite with many as it retains the great taste we have come to love from Amstel but with less calories. Perfect for the many on their diets and training programs heading into summer. If you've been watching TV of late you may have spotted some of the new Amstel Lite adverts, it follows the life of a bottle of Amstel Lite from the factory but in each case one manages to fly off the truck to one of three different charactars. The adverts make use of the tag lne of the new Lite beverage "make your play" where by each charactor makes the most out of the situation he find himself in with the bottle of Amstel Lite. It's all put together very cleverly in a a 30 second piece, add to that a good and catchy background track.

             

             

             

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Amstel Lite is here!

In this modern day lifestyle that we lead on a day to day basis, many are opting to go healthy, whether is going on new diets created by crazy professors, increasing their training or attempting marathons or running over mountains, the name of the game is get fit and lead a healthier life. To achieve this, cutting down on calories is a must but that means giving up some of your favourite things to eat and drink but the guys at Amstel have taken note of this and earlier this month launched Amstel Lite. 

Like some of the other "light" variants on the market, Amstel ensures that while their new beer contains 25% less calories and only 4% alcohol, they haven't altered the taste. “We have worked extremely hard to ensure that Amstel Lite still tastes like a full-flavoured beer. Just because it’s lite, doesn’t mean it has to be light on taste, and taste is something we will never compromise on.” says Amstel's marketing manager Diederik Vos. Also Amstel Lite is brewed just the same as Amstel Lager, in 21 days to ensure a premium quality product that one can purchase in either a glass bottle or can in various sizes. Both of which are packages in a new eye catching packaging. 

To celebrate the launch of their new product, Amstel hosted parties in the 3 major cities. I was lucky enough to attend the Durban leg of the launch at the popular township hotspot Max's in Umlazi. Nestled in the hustle that is one of the biggest townships outside Durban, the vibe was incredible and nothing like I experienced before. To add to it, Amstel brought the party to town with a host of the best local talent at the moment in SA. From Twinz on Decks, Casper Nyovest to K.O and Kid X who's song Caracara is currently topping the local charts. Although it was on a Sunday, the party carried on to the early hours of Monday morning with plenty of Amstel Lite to keep the party going on. So next time you find yourself a bar, opt for the Lite option.